BIOL13084 - Industry Analysis
Term 1 - 2017


All details in this unit profile for BIOL13084 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

This unit provides students with the opportunity to analyse in detail the structure and functioning of an agrifood industry or allied industry support sector. Students working individually or in small groups will be taught skills in information gathering, critique and analysis, project management, self-organisation and communication skills. The unit allows students to gain specific, in-depth knowledge of an industry, enterprise or related topic of their choice, and to gain industry specific knowledge which will be valuable when seeking employment in the selected industry sector.

Details

Career Level Undergraduate
Unit Level Level 3
Credit Points 6
Student Contribution Band 2
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

BIOL12108 Agricultural Value Chain Management

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Bundaberg
  • Distance
  • Rockhampton

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Written Assessment 10%
2. Written Assessment 20%
3. Practical and Written Assessment 40%
4. Presentation 30%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
Not sure because of the nature of the course material and objectives, it is difficult suggest how the course could be improved. There were no appointed course co-coordinators while Phil was in PNG. So it was difficult to get input into any problems. Moodle course evaluation The course coordinator role be allocated to an academic who does not have commitments that prevent engagement with the class during semester.
On successful completion of this unit, you will be able to:
  1. Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.
  2. Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.
  3. Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.
  4. Apply project management and time management skills to complete an industry analysis project.

Per NPC1153

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Written Assessment    
2 - Written Assessment    
3 - Practical and Written Assessment
4 - Presentation

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1. Communication  
2. Problem Solving    
3. Critical Thinking    
4. Information Literacy    
5. Team Work    
6. Information Technology Competence      
7. Cross Cultural Competence    
8. Ethical practice    

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Written Assessment            
2 - Written Assessment            
3 - Practical and Written Assessment  
4 - Presentation        

Textbook Information

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
All submissions for this unit must use the Harvard (author-date) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorJohn Coulombe (j.coulombe@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

Introduction to the Course.

Guidelines for selection of industry/support sector for analysis.

Week 2 13-03-2017

Analysis of Queensland and Australian agricultural industry statistics.

- focus of the topic is where to look for accurate data and what to look for in analysis of the data.

Week 3 20-03-2017

Analysis of Global agricultural industry statistics.

- focus of the topic is where to look for accurate data and what to look for in analysis of the data.

Week 4 27-03-2017

Key attributes of agricultural and support sector industries.

Week 5 03-04-2017

Key attributes of agricultural and support sector industries.

Project Proposal Due Friday (07 Apr 17) 11:45 PM AEST
Vacation Week 10-04-2017
Week 6 17-04-2017

Introduction to SWOT analysis.

Week 7 24-04-2017

SWOT analysis methodologies

Week 8 01-05-2017

Structural analysis of agricultural industries.

Week 9 08-05-2017

Analysis at the business and supply chain level.

Industry SWOT Analysis Due Friday (12 May 17) 11:45 PM AEST
Week 10 15-05-2017

Analysis of major trends in Queensland, Australian and Global agricultural industries.

Week 11 22-05-2017

Analysis of major trends in Queensland, Australian and Global agricultural industries.

Project Report Due Friday (26 May 17) 11:45 PM AEST
Week 12 29-05-2017

Summary

Presentations will be scheduled in week 12 at times that suit the class.
Project Presentation Due AEST
Review/Exam Week 05-06-2017
Exam Week 12-06-2017

1 Written Assessment

Assessment Title Project Proposal
Task Description

You are required to prepare a report (maximum 1000 words) summarising the current status of a selected industry or industry sector. Your report will include the following information:

  • Industry value (Queensland, Australia and World figures)
  • Industry locations and area (Australia, and Qld if applicable)
  • Industry description (key aspects of the structure and functioning of the industry)
  • Products and markets
  • Focus area for in depth analysis

All sources of data and information should be cited, and referenced using the Harvard referencing style.

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.

Assessment Due Date Week 5 Friday (07-Apr-2017) 11:45 PM AEST
Return Date to Students Week 7 Friday (28-Apr-2017)
Weighting 10%
Assessment Criteria

The three assessment criteria for this task are:

  1. Knowledge of the main features of the selected industry or industry sector
  2. Critical analysis and evaluation of the information used
  3. Communication in a report format
Conditions Minimum mark or grade - 40%
Referencing Style Harvard (author-date)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.

2. Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

4. Information Literacy



2 Written Assessment

Assessment Title Industry SWOT Analysis
Task Description

You are required to complete a SWOT analysis (maximum 2000 words) of your selected industry or industry sector. The analysis may be undertaken at a National, State, or district level. A full description of SWOT methodology will be provided in the lectures in weeks 6 and 7, as well as in background literature linked to the course Moodle site.

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.

Assessment Due Date Week 9 Friday (12-May-2017) 11:45 PM AEST
Return Date to Students Week 11 Friday (26-May-2017)
Weighting 20%
Assessment Criteria

The 3 assessment criteria for the SWOT analysis are:

  1. Analysis and interpretation of the information included in the SWOT analysis report
  2. Use of the SWOT analysis methodology
  3. Communication in an industry report format
Conditions Minimum mark or grade - 40%
Referencing Style Harvard (author-date)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

2. Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.

3. Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

2. Problem Solving

3. Critical Thinking



3 Practical and Written Assessment

Assessment Title Project Report
Task Description

Prepare a report (maximum 4000 words) documenting the strategies used to obtain information on a specific area of interest in your chosen industry, and an analysis of the information gathered in the project. The report may incorporate summarised information from the project proposal and SWOT analysis, but must also incorporate detailed analysis of the specific area of interest identified in the project proposal.

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.

Assessment Due Date Week 11 Friday (26-May-2017) 11:45 PM AEST
Return Date to Students Review/Exam Week Friday (09-Jun-2017)
Weighting 40%
Assessment Criteria

The assessment criteria for the project report are:

  1. Knowledge of the chosen aspect of the industry analysed in the project
  2. Analysis of the information included in the report
  3. Project management skills in acquiring industry information
  4. Written communication in an industry report format
Conditions Minimum mark or grade - 40%
Referencing Style Harvard (author-date)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.

2. Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.

3. Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.

4. Apply project management and time management skills to complete an industry analysis project.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

5. Team Work

7. Cross Cultural Competence

8. Ethical practice



4 Presentation

Assessment Title Project Presentation
Task Description

The final assessment task for the course is an oral presentation (maximum 20 minutes) to the class. The presentation will include an overview of the selected industry analysed in the course, discussion of opportunities and threats faced by the industry, and summary of the specific aspect of the industry examined in the course.

This assessment task is designed to assess your ability to communicate the outcomes of an industry analysis through a formal presentation to an audience. Oral communication skills are as important in industry as written communication skills, so it is good experience to develop your communication skills while you complete your degree. The content of your presentation has already been assessed in the course through the other 3 written assessment tasks, so the focus of this task is on the presentation skills themselves and on your understanding of the content you are presenting. As this is an industry presentation, it is appropriate to dress in casual business attire and deliver a presentation that could be understood by an audience of industry representatives (ie it is not a scientific presentation).

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.

Assessment Due Date Presentations will be scheduled in week 12 at times that suit the class.
Return Date to Students Week 12 Friday (02-Jun-2017)
Weighting 30%
Assessment Criteria

The assessment criteria for the project report are:

  1. Knowledge of the chosen industry analysed in the project
  2. Understanding of content presented
  3. Oral communication of industry information
  4. Overall presentation (e.g. has the presentation been practiced? Are there errors? Is the presenter respectful of the audience? Did the lecture go overtime? etc.)
Conditions Minimum mark or grade - 40%
Referencing Style Harvard (author-date)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.

2. Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.

3. Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.

4. Apply project management and time management skills to complete an industry analysis project.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

3. Critical Thinking

6. Information Technology Competence

8. Ethical practice




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