ESSC12002 - Exercise and Sport Management
Term 1 - 2017


All details in this unit profile for ESSC12002 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

This unit is designed to provide you with the knowledge and practical skills involved in the organisation and management of exercise and sport organisations in an era of constant change and globalization. The learning tasks will help you develop your entrepreneurship, communication and social marketing skills through the development of a sport business plan that you will pitch at an online live presentation.

Details

Career Level Undergraduate
Unit Level Level 2
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Pre-requisite: ESSC11003 Skill Acquisition and Movement

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Distance
  • Mackay
  • Rockhampton

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Written Assessment 50%
2. Group Work 20%
3. Presentation 30%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
Students enjoyed learning through the online formative peer-assessment workshops that gave them constructive feedback and they think more of these would be very helpful for their sport business plan. Course evaluation The number of online peer-assessment workshops is going to be increased.
Students want the residential school presentations to be offered online. Course evaluation The student presentations will be delivered online through video conferencing.
Some students would have liked feedback from the lecturer on the online peer-assessment workshops instead of other students. Course evaluation The learning outcomes of the online workshops are based on the peer-review process. The lecturer`s role is to moderate and provide feedback to the participants when necessary. The lecturer will also continue to give an overall feedback to the workshop participants.
On successful completion of this unit, you will be able to:
  1. Adapt principles of strategic management in an authentic business context in the sport or fitness industry.
  2. Analyse the application of management principles, code of ethics and risk management within exercise and sport organisations.
  3. Demonstrate the ability to apply evidence based reasoning to meet demand in the sport or fitness industry.

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment    
2 - Group Work    
3 - Presentation    

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1. Communication  
2. Problem Solving
3. Critical Thinking
4. Information Literacy
5. Team Work  
6. Information Technology Competence    
7. Cross Cultural Competence    
8. Ethical practice  

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Written Assessment    
2 - Group Work          
3 - Presentation        

Textbook Information

There are no required textbooks. Note:

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Program Portal
  • Internet
  • Unit Website (Moodle)
All submissions for this unit must use the American Psychological Association (APA) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorBetul Sekendiz (b.sekendiz@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

Introduction to Exercise and Sport Management

Week 2 13-03-2017

Strategic Sport Management

Workshop 1 - Online (Submission)

Week 3 20-03-2017

Sport Entrepreneurship in a Digital Era

Workshop 1 - Online (Peer Assessment)

Week 4 27-03-2017

Organisational Culture and Structures in Sport Organisations

Workshop 2 - Online (Submission)

Week 5 03-04-2017

Human Resource Management in Sport Organisations

Workshop 2 - Online (Peer Assessment)

Vacation Week 10-04-2017
Week 6 17-04-2017

Financial Management for Sport Organisations

Workshop 3 - Online (Submission)

Week 7 24-04-2017

Strategic Marketing Management in Sport Organisations

Workshop 3 - Online (Peer Assessment)

Week 8 01-05-2017

Legal Aspects in Exercise and Sport Management

Student Presentation Due Friday (05 May 17) 11:45 PM AEST
Week 9 08-05-2017

Student Presentations (Zoom)

Week 10 15-05-2017

Student Presentations (Zoom)

Week 11 22-05-2017

Student Presentations (Zoom)

Week 12 29-05-2017

Student Presentations (Zoom)

Sport Business Plan Due Friday (02 Jun 17) 05:00 PM AEST
Review/Exam Week 05-06-2017
Exam Week 12-06-2017

1 Written Assessment

Assessment Title Sport Business Plan
Task Description

In this assessment task you will develop a sport business plan according to the weekly lectures and the Sport Business Plan Template provided on the unit Moodle website. The sport business idea should reflect your entrepreneurship skills and align with your career interests or passion in fitness or sport industries. The sport business plan should be based on the review of relevant literature (industry reports, trends, government statistics, research papers) to show the need and demand for your business in an increasingly competitive market.

Assessment Due Date Week 12 Friday (02-Jun-2017) 05:00 PM AEST
This assessment item is due on the prescribed date and time. Late submissions attract a penalty in accordance with the relevant University policy.
Return Date to Students Exam Week Friday (16-Jun-2017)
In two weeks following the submission of the assessment item.
Weighting 50%
Assessment Criteria

Assessment criteria of this written assessment

Sport Business Plan Marking Criteria:

  • Introduction
    • Vision
    • Mission
    • Objectives
    • Strategies
  • The industry
  • The business
  • The offering
  • The market analysis
  • Marketing strategies
  • Management and staffing
  • Financial forecasts
Conditions Minimum mark or grade - 50%
Referencing Style American Psychological Association (APA)
Submission Online

Submission should be made as a single Word Document through Moodle.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Adapt principles of strategic management in an authentic business context in the sport or fitness industry.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



2 Group Work

Assessment Title Group Work
Task Description

There are three online workshops in this unit that you will use as guidance in the development of your sport business plan in Assessment Task 1. The submission and peer-assessment phases of the workshops weigh 50% each. The learning outcomes of the workshops are based on completion of both the submission and the peer-assessment phases. Therefore, if you only participate in the submission phase of a workshop, you will not be granted any grades for your participation in a workshop. Alternatively, if you have not made any submission to a workshop, you will not be able to participate in the peer-assessment phase of a workshop. Further information on how to participate in the online workshops will be given in Week 1 lecture.

  1. In Workshop 1, you will demonstrate your understanding of how to develop SMART objectives for a sport organisation that is necessary for its strategic direction.
  2. In Workshop 2, you will demonstrate your understanding of principles of strategic management by conducting a SWOT Analysis (external and internal environment analysis) that you will use to develop vision, mission, objectives and strategies for a sport organisation.
  3. In Workshop 3, you will demonstrate your understanding of basic concepts and principles of financial management by developing a capital and an operational budget (income and expense sheets) for a sport organisation.
Assessment Due Date The due dates and times of each phase of the online workshops will be provided through the unit Moodle website.
Return Date to Students In one week following the completion of the peer-assessment phase of each online workshop.
Weighting 20%
Assessment Criteria

Assessment Task 2-a. Online Workshop 1 - SMART Objectives

Assessment Criteria for Submission to Online Workshop 1:

  1. Are all aspects of the workbook completed satisfactorily?
  2. Are the objectives specific?
  3. Are the objectives measurable?
  4. Are the objectives attainable?
  5. Are the objectives relevant to the mission of the sport organisation?
  6. Are the objectives time-bound?

Assessment Criteria for Peer-Assessment in Online Workshop 1:

  1. Are all questions for peer-assessment (see assessment criteria for submission) answered by providing constructive comments to the student? (Short, repetitive, yes or no answers are not accepted.)

Assessment Task 2-b. Online Workshop 2 - SWOT Analysis

Assessment Criteria for Submission to Online Workshop 2:

  1. Are all aspects of the workbook completed satisfactorily?
  2. Does the SWOT Analysis show understanding of the internal and external environment in which the organisation operates?
  3. Does the mission statement tell how the business is going to achieve its vision?
  4. Do the objectives explain how the mission of the sport organisation is going to be achieved?
  5. Can the strategies effectively improve strengths while making use of opportunities?
  6. Can the strategies effectively minimise weaknesses while avoiding/minimising threats?

Assessment Criteria for Peer-Assessment in Online Workshop 2:

  1. Are all questions for peer-assessment (see assessment criteria for submission) answered by providing constructive comments to the student? (Short, repetitive, yes or no answers are not accepted.)

Assessment Task 2-c. Online Workshop 3 - BUDGETING

Assessment Criteria for Submission to Online Workshop 3:

  1. Are all budget sheets completed satisfactorily?
  2. Do the budget sheets show understanding of financial concepts?
  3. Does the budgeting of the sport organisation show flexibility and contingency planning with enough revenue generation?
  4. Is the budgeting realistic and align with organisational objectives?
  5. Does the budgeting show planning for organisational functions?
  6. Does the budgeting provide sufficient details as to the feasibility of the sport business?

Assessment Criteria for Peer-Assessment in Online Workshop 3:

  1. Are all questions for peer-assessment (see assessment criteria for submission) answered by providing constructive comments to the student? (Short, repetitive, yes or no answers are not accepted.)
Conditions Minimum mark or grade - 50%
Referencing Style American Psychological Association (APA)
Submission Online

Submissions and Assessments should be made to the Online Workshops through Moodle.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

2. Analyse the application of management principles, code of ethics and risk management within exercise and sport organisations.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

2. Problem Solving

3. Critical Thinking

5. Team Work



3 Presentation

Assessment Title Student Presentation
Task Description

In this assessment task you will develop and present a five (5) minute pitch for the sport business plan you are developing for Assessment Task 1 - Sport Business Plan. The aim of your pitch will be to convince a prospective investor to invest in your sport business plan. You will be able to present your pitch during one of the LIVE Zoom sessions between Weeks 9 and 12. You will be able to schedule your presentation time using the Choice Option through unit Moodle website. Irrespective of your presentation time, you will be required to submit the power point presentation of your pitch to Moodle by Week 8.

Assessment Due Date Week 8 Friday (05-May-2017) 11:45 PM AEST
All students are required to submit their power point presentations to Moodle by the due date. Students who have not submitted their presentations by the due date to Moodle will be considered as not planning to attend the residential school on Friday, 27 May 2016.
Return Date to Students Review/Exam Week Friday (09-Jun-2017)
In one week following the presentations.
Weighting 30%
Assessment Criteria

Assessment criteria

Assessment of the student presentation is based on an assessment rubric that outlines the marking criteria marked against the assessment criteria that determines the grade level. The assessment rubric for the student presentation will be provided on the unit Moodle website.

Marking criteria

Your presentation should be able to answer the following questions based on facts:

  • Who are you?
  • What is your business?
  • How much do you need to start-up?
  • What is the return on investment (ROI)?
  • How is your business important compared against the competitors?
  • Why should i invest in you and your business?
Conditions Minimum mark or grade - 50%
Referencing Style American Psychological Association (APA)
Submission Online

You should submit your presentation as a single .pptx file through Moodle.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

3. Demonstrate the ability to apply evidence based reasoning to meet demand in the sport or fitness industry.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence




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