MGMT19128 - Business Integration
Term 2 - 2017


All details in this unit profile for MGMT19128 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

The unit provides final year undergraduate students with a capstone experience that further develops their investigative skills and integrates learning that has taken place throughout the degree. The unit requires students to critically evaluate issues specific to strategy development and effective implementation.

Details

Career Level Undergraduate
Unit Level Level 3
Credit Points 6
Student Contribution Band 3A
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Prerequisite: 96 units of credit

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 2 - 2017
  • Brisbane
  • Distance
  • Melbourne
  • Rockhampton
  • Sydney

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Practical and Written Assessment 40%
2. Presentation and Written Assessment 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
Too much content, Information overload, text, readings, lectures, lecture notes, video recordings, convoluted explanation, not clear or straightforward; difficult to integrate the volume of information Student evaluation Reduce clutter, revamp to a simpler layout for ease of navigation, specify teaching plan and instructional delivery for each week
Assignment return was returned too close to the exam, and provided only generic feedback which was not helpful in preparing for the exam. Student evaluation Ensure the timely return of major assessments in line with policy provisions.Revamp the marking rubric and marking criteria template.
Clarity of assessment requirements Student evaluation Provide a preamble, audio or video briefing, formative assessment that contributes to summative assessment requirements, and follow-up with news items or forum discussion.
The unit title "Business Integration" is inconsistent with the unit's content impacting student expectations. The conceptual and theoretical material deals exclusively with business strategy Learning and Teaching reveiw Change unit title to "Business Strategy"
On successful completion of this unit, you will be able to:
  1. Define and investigate inputs to strategy, including the external and internal environment, mission, and strategic intent across diverse business contexts.
  2. Critically assess strategic inputs and alternate scenarios.
  3. Design a strategic plan and realistic implementation schedule.
  4. Analyse and apply relevant measures of business success.


Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical and Written Assessment    
2 - Presentation and Written Assessment    

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1. Communication
2. Problem Solving
3. Critical Thinking
4. Information Literacy
5. Team Work    
6. Information Technology Competence
7. Cross Cultural Competence
8. Ethical practice

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Practical and Written Assessment
2 - Presentation and Written Assessment

Prescribed Textbooks

Essentials of Strategic Management: The Quest for Competitive Advantage
Author/s: Gamble, J.E., Peteraf, M.A. & Thompson, A.A. Year: 2017
Edition: 5th edition Publisher: McGraw-Hill Education
City: New York State: New York
Country: USA
View textbooks at the CQUniversity Bookshop
Note:

An ebook of the text can be purchased from McGraw-Hill Australia website.

However, if you prefer a paper copy, they are still available at the CQUni Bookshop here: http://bookshop.cqu.edu.au

IT Resources

You will need access to the following IT resources:
  • Unit Website (Moodle)
  • CQUniversity Student Email
  • Internet
  • zoom.us (client)
All submissions for this unit must use the American Psychological Association (APA) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorSaalem Sadeque (s.sadeque@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 10-07-2017

Strategy and the Quest for Competitive Advantage

Ch. 1 Gamble, Peteraf, & Thompson 2017; & online resources

Seek out group members for Assessment 1

Week 2 17-07-2017

Strategy and the Business Model

Ch. 1 Gamble, Peteraf, & Thompson 2017; & online resources

Week 3 24-07-2017

Evaluating a Company’s External Environment

Ch. 3 Gamble, Peteraf, & Thompson 2017; & online resources

Confirm group memberships

Week 4 31-07-2017

Evaluating a Company’s Resources, Capabilities, and Competitiveness

Ch. 4 Gamble, Peteraf, & Thompson 2017; & online resources

Week 5 07-08-2017

Strategy Formulation, Execution, and Governance

Ch. 2 Gamble, Peteraf, & Thompson 2017; & online resources

Vacation Week 14-08-2017

Vacation week

Vacation week

Vacation week
Week 6 21-08-2017

The Five Generic Competitive Strategies

Ch. 5 Gamble, Peteraf, & Thompson 2017; & online resources

Assessment 1: Strategic Audit Due Monday (21 Aug 17) 05:00 PM AEST
Week 7 28-08-2017

Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

Ch. 6 Gamble, Peteraf, & Thompson 2017; & online resources

Week 8 04-09-2017

Corporate Strategy: Diversification and the Multibusiness Company

Ch. 8 Gamble, Peteraf, & Thompson 2017; & online resources

Week 9 11-09-2017

Superior Strategy Execution

Ch. 10 Gamble, Peteraf, & Thompson 2017; & online resources

Week 10 18-09-2017

Strategies for Competing in International Markets

Ch. 7 Gamble, Peteraf, & Thompson 2017; & online resources

Week 11 25-09-2017

Measuring Organizational Strategic Performance

Lecture notes & online resources

Week 12 02-10-2017

Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Ch. 9 Gamble, Peteraf, & Thompson 2017; & online resources

Assessment 2: Strategic plan Due Friday (06 Oct 17) 11:45 PM AEST
Review/Exam Week 09-10-2017


Exam Week 16-10-2017


1 Practical and Written Assessment

Assessment Title Assessment 1: Strategic Audit
Task Description

This is an applied assessment to be undertaken as a group (not exceeding three people). You must advise the unit coordinator by email no later than the end of Week 3 with group member names.

In Assessment 1, you are required to conduct a strategic audit of a company of your choice. In preparing your report, your approach should be that of a 'consultant' who is seeking to succinctly answer "where is the organisation now?"

Note: You can choose any business or organization operating in Australia. It can be a company that you work for or may have worked for previously or currently own. Also, note that you should not choose a company that has multiple divisions. However, you can choose one of the divisions of the organization. For example, you should not choose Wesfarmers but can choose one of Coles, Bunnings, Kmart, etc. which are divisions or subsidiaries within Wesfarmers. Important: You need to get approval from the unit coordinator about your chosen company before you start working on your assessment.

Submission guidelines:

One person online submission from each group

Business report format (in .doc or .docx)

Font size of 12 and 1.5 line spacing

Font can be either Times New Roman or Arial

2000 words (+/- 10%) (excluding appendices and reference list)

APA referencing

Minimum eight (8) citations from a combination of scholarly academic journal articles and academic textbooks (not counted in the word limit)

Note that if you are using Mac, you may need to change to the acceptable format before final submission

Assessment Due Date Week 6 Monday (21-Aug-2017) 05:00 PM AEST
Please ensure you submit your work as a Word document through Turnitin in Moodle
Return Date to Students Week 8 Monday (04-Sep-2017)
Weighting 40%
Assessment Criteria
  • Vision and mission statement analysis (5 marks)
  • External audit (10 marks)
  • Internal audit (10 marks)
  • Identify one or two key strategic issues that the company must address in future (5 marks)
  • Appropriate business report format. No spelling or grammar errors and good use of paragraphs, headings (5 marks)
  • Proper APA-style referencing and in-text citations of at least 8 sources from a combination of scholarly academic journal articles and academic textbooks (not included in word count) (5 marks)
  • Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 1 for every 100 words over the allowed 2200 maximum words limit)
  • Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 1 per day unless an approved extension has been granted)
  • Total marks: 40
Referencing Style American Psychological Association (APA)
Submission Online
Group submission

Please ensure you submit your work as a Word document through Turnitin in Moodle

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Define and investigate inputs to strategy, including the external and internal environment, mission, and strategic intent across diverse business contexts.

2. Critically assess strategic inputs and alternate scenarios.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

5. Team Work

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



2 Presentation and Written Assessment

Assessment Title Assessment 2: Strategic plan
Task Description

Assessment 2 is about developing future strategic plan for the company you chose to analyse in Assessment 1. The strategic plan for the company will be around the key issue(s) identified in assessment 1. It is to be completed individually. In your report, your focus is on recommending a viable strategy for managing the key issue(s) identified in assessment 1.

Submission guidelines:

Business Report format (in .doc or .docx)

Font size of 12 and 1.5 line spacing

Font can be either Times New Roman or Arial

3000 words (+/- 10%) (excluding appendices and reference list)

APA-style referencing

Minimum ten (10) citations from a combination of scholarly academic journal articles and academic textbooks (not counted in the word limit)

Note that if you are using Mac, you may need to change to the acceptable format before final submission

Assessment Due Date Week 12 Friday (06-Oct-2017) 11:45 PM AEST
Please ensure you submit your work as a Word document through Turnitin in Moodle
Return Date to Students Exam Week Friday (20-Oct-2017)
Weighting 60%
Assessment Criteria
  • Identify the current strategy and its link to the company's vision and mission statements (10 marks)
  • Discuss two viable strategic alternatives (20 marks)
  • Recommended strategy: Choose one of the strategy from the two discussed above and provide justifications (10 marks)
  • Address implementation issues of the recommended strategy (10 marks)
  • Appropriate business report format. No spelling or grammar errors and good use of paragraphs, headings (5 marks)
  • Proper APA-style referencing and in-text citations of at least 10 sources of information from a combination of scholarly academic journal articles and academic textbooks (not included in the word count) (5 marks)
  • Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 2 for every 100 words over the allowed 3300 maximum words limit)
  • Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 2 per day unless an approved extension has been granted)
  • Total marks: 60
Referencing Style American Psychological Association (APA)
Submission Online
Group submission

Please ensure you submit your work as a Word document through Turnitin in Moodle

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

3. Design a strategic plan and realistic implementation schedule.

4. Analyse and apply relevant measures of business success.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

5. Team Work

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice




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