MGMT19128 - Business Integration
Term 1 - 2017


All details in this unit profile for MGMT19128 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

The unit provides final year undergraduate students with a capstone experience that further develops their investigative skills and integrates learning that has taken place throughout the degree. The unit requires students to critically evaluate issues specific to strategy development and effective implementation.

Details

Career Level Undergraduate
Unit Level Level 3
Credit Points 6
Student Contribution Band 3A
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Prerequisite: 96 units of credit

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Brisbane
  • Distance
  • Melbourne
  • Rockhampton
  • Sydney

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Practical and Written Assessment 40%
2. Presentation and Written Assessment 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Evaluation

Term 2 - 2015: The overall satisfaction for students in the last offering of this unit was 3.4 (on a 5 point Likert scale), based on a 52% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
Assessment requirements are not sufficently clear; the difficulty experienced with formulation of problem statement and establishing a theoretical position or argument Have your say - student feedback Adopt a plain and simple (less complex) approach to stating assessment requirements; and provide examples or exemplars rather than a library of instruction.
Question the need for textbook, given the emphasis on journal articles and readings Have your say - student feedback Redesign the requirements to suit experiential or project-based assessment does not rely on textbook content
The open book examination Have your say - student feedback Remove the exam requirement altogether from the unit
Use of Zoom.us to make workshop opportunities available on-line Have your say - student feedback Maintain and consolidate the use of zoom.us workshops primarily for Flex students; the occasional connection with metropolitan classes is also effective.
Assessment turnaround and feedback Have your say - student feedback Provide instruction on how to locate feedback in Moodle and how to interpret marker comments. Offer debriefing sessions on feedback.
On successful completion of this unit, you will be able to:
  1. Define and investigate inputs to strategy, including the external and internal environment, mission, and strategic intent across diverse business contexts.
  2. Critically assess strategic inputs and alternate scenarios.
  3. Design a strategic plan and realistic implementation schedule.
  4. Analyse and apply relevant measures of business success.


Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical and Written Assessment    
2 - Presentation and Written Assessment    

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1. Communication
2. Problem Solving
3. Critical Thinking
4. Information Literacy
5. Team Work    
6. Information Technology Competence
7. Cross Cultural Competence
8. Ethical practice

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Practical and Written Assessment
2 - Presentation and Written Assessment

Prescribed Textbooks

Strategic Management: Thinking, Analysis, Action
Author/s: Hubbard, G. Rice, J. & Galvin, P. Year: 2015
Edition: 5th Edition Publisher: Pearson Australia
City: Melbourne
Country: Australia
View textbooks at the CQUniversity Bookshop
Note:

To avoid shipping delays and your budget, purchase the vital source (web and cross platform apps) eText direct from Pearson (ISBN: 9781486012428)!

However, if you prefer a paper copy, they are still available at the CQUni Bookshop here: http://bookshop.cqu.edu.au

IT Resources

You will need access to the following IT resources:
  • Unit Website (Moodle)
  • CQUniversity Student Email
  • Internet
  • zoom.us (client)
All submissions for this unit must use the American Psychological Association (APA) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorMalcolm Johnson (m.n.johnson@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

MODULE 1: BUSINESS STRATEGY
(Where are we now?)

Business strategy:

Overview of the unit and a focus on core concepts of strategy.

Ch.1 Hubbard, Rice, & Galvin 2015 & online resources

Zoom Workshop: Welcome to the unit

Week 2 13-03-2017

From rhetoric to reality:

Unpack the value proposition and underlying business model.

Ch. 2 Hubbard, Rice, & Galvin 2015; & online resources

Week 3 20-03-2017

Environmental scan:

Analyse the industry and markets, and develop strategic scenarios.

Ch. 3 Hubbard, Rice, & Galvin 2015; & online resources

Zoom Workshop: Discussion of Assessment #1

Week 4 27-03-2017

Internal capabilities:

Evaluate the organisation's internal capability to create and sustain competitive advantage.

Ch. 4 Hubbard, Rice, & Galvin 2015; & online resources

Week 5 03-04-2017

MODULE 2: FORMULATING STRATEGY
(Where do we want to be?)

Clarify ambitions and abilities:

Analyse gaps between strategic opportunity and capacity to execute

Chs. 5 & 6 Hubbard, Rice, & Galvin 2015; & online resources

Assessment of current business strategy: an applied analysis. Due Friday (07 Apr 17) 05:00 PM AEST
Vacation Week 10-04-2017
Week 6 17-04-2017

Scale and Scope:

Evaluate similarities and differences in strategic decision making for different organisations.

Chs. 7 & 9 Hubbard, Rice, & Galvin 2015; & online resources

Zoom Workshop: Discussion of Assessment #2

Week 7 24-04-2017

MODULE 3: IMPLEMENTING STRATEGY
(How do we get there?)

Leadership and management:

Distinguish between a vision shared and a shared vision as the catalyst for successful implementation.

Ch. 13 Hubbard, Rice, & Galvin 2015; & online resources

Week 8 01-05-2017

Operational capital:

Focus on the systems, structure and financial capacity that support implementation.

Ch. 9 Hubbard, Rice, & Galvin 2015; & online resources

Week 9 08-05-2017

Cultural capital:

Determine whether strategic change is incremental, transformational, or punctuated.

Ch. 13 Hubbard, Rice, & Galvin 2015; & online resources

Week 10 15-05-2017

Human capital:

Create the conditions for alignment and engagement of people in strategic change.

Ch. 14 Hubbard, Rice, & Galvin 2015; & online resources

Week 11 22-05-2017

MODULE 4: EVALUATION & CONTROL
(How do we measure success?)

Performance tracking:

Determine critical success factors and core KPIs.

Ch. 5 Hubbard, Rice, & Galvin 2015; & online resources

Zoom Workshop: Pre-submission discussion of Assessment #2

Week 12 29-05-2017

Dynamic adjustments:

Understand the strategic, tactical, and operational levers to improve strategic outcomes.

Ch. 8 Hubbard, Rice, & Galvin 2015

Review/Exam Week 05-06-2017


Strategic trajectory: shaping an alternative future. Due Friday (09 Jun 17) 05:00 PM AEST
Exam Week 12-06-2017


To contact the Unit Coordinator:

Dr Malcolm Johnson

Email: MGMT19128-admin@cqu.edu.au
If sending an email, please:
1. Include the Unit code in the Subject line
2. Ensure your questions are succinct.

Phone: 07-40374731
Please leave a message: clearly state the unit code, your name, your question, and then a contact number (please repeat your contact number S-L-O-W-L-Y at the end of the message).

Campus Lecturers:

Rockhampton: Jim Jensen (j.jensen@cqu.edu.au)

Brisbane: Ashley Orth (a.orth@cq.edu.au)

Sydney: Richard Poi (r.poi@cqu.edu.au)

Melbourne: Robin Neeson (r.neeson1@cqu.edu.au)

1 Practical and Written Assessment

Assessment Title Assessment of current business strategy: an applied analysis.
Task Description

This is an applied assessment and may be undertaken individually or as a group (not exceeding three people). If you prepare a group submission you must advise the course coordinator by email (MGMT19128-admin@cqu.edu.au) no later than the end of Week 2

You have the option of analysing the business strategy of Capricorn Coastguard (material provided in Moodle) OR an organisation you either work for or are targeting to do so. The analysis should incorporate frameworks and perspectives in material up to and including Week 4.

In preparing your business report, your approach as a 'consultant' to the organisation will succinctly answer "where is the organisation now?"

Guidelines:

  • Business report format
  • 1500- 2000 words (including appendices)
  • APA referencing
  • Minimum eight (8) citations from relevant research journals
  • If you undertake an analysis of Capricorn Coast Guard, you are to rely on material provided or publicly available. Please do not to contact Capricorn Coast Guard for further information.
Assessment Due Date Week 5 Friday (07-Apr-2017) 05:00 PM AEST
Return Date to Students Week 6 Monday (17-Apr-2017)
Results will be listed in the grade book.
Weighting 40%
Assessment Criteria

Assessment criteria:

  • Analyse the organisation's underlying business model (5 Marks)
  • Articulate the key challenges and strategic issues the organisation is confronting. (5 Marks)
  • Apply relevant strategic frameworks to ascertain the current impact of the challenges on the organisation's internal ability to deliver services to its target clients. (10 Marks)
  • Project current situation two years ahead if no changes take place. Provide alternative scenarios if key strategic challenges are addressed. (10 Marks)
  • Quality of submission (Adheres to Business Report format; Clear flow of ideas; Incorporates at least eight (8) journal papers using APA format; Satisfies word length, written expression, and grammatical standards). (10 Marks)
  • Penalties apply for late submission and exceeding word limit.
  • Total out of 40 Marks
Referencing Style American Psychological Association (APA)
Submission Online

Please ensure you submit your work as a Word document through Turnitin in Moodle

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Define and investigate inputs to strategy, including the external and internal environment, mission, and strategic intent across diverse business contexts.

2. Critically assess strategic inputs and alternate scenarios.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

5. Team Work

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



2 Presentation and Written Assessment

Assessment Title Strategic trajectory: shaping an alternative future.
Task Description

This second assessment is a continuation of the strategic evaluation of the organisation you chose to analyse in the first assessment. It is to be completed individually.

Succinctly answer three strategic questions:

  1. Where could/should the organisation head? (Topic 2: Formulating Strategy)
  2. How might it get there? (Topic 3: Implementing Strategy)
  3. How might the organisation best measure success? (Topic 4: Evaluation and Control)

Support:

This is a major piece of assessment due late in the Term. To reduce the risk of writing 'off-track', you are welcome to submit a draft of your work. Your facilitator or Unit Coordinator will not mark this work but will provide constructive comment where necessary. Please allow one week for the feedback.

Guidelines:

  • Individual preparation and submission (no group work)
  • Business Report format
  • 3000 words (including appendices)
  • APA referencing
  • Minimum 12 citations from relevant research journals (not included in the word count)
Assessment Due Date Review/Exam Week Friday (09-Jun-2017) 05:00 PM AEST
Return Date to Students Exam Week Friday (16-Jun-2017)
Weighting 60%
Assessment Criteria

Assessment criteria:

  • Perform a gap analysis to identify what needs to be changed for the organisation to execute on its business mode.l (10 Marks)
  • What changes, if any, does the organisation need to make to leverage support from its strategic resources? (10 Marks)
  • What critical success factors underwrite your recommendations above? (5 Marks)
  • How do you define strategic success and what Key Performance Indicators will progressively measure this? (5 Marks)
  • What strategic, tactical and operational levers have you identified to dynamically recalibrate their implementation efforts? (10 Marks)
  • Quality of submission (Adheres to Business Report format; Clear flow of ideas; Incorporates at least 12 journal papers using APA format; Satisfies word length, written expression, and grammatical standards). (20 Marks)
  • Penalties apply for late submission and exceeding word limit.
Referencing Style American Psychological Association (APA)
Submission Online
Group submission

Please ensure you submit your work as a Word document through Turnitin in Moodle

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

3. Design a strategic plan and realistic implementation schedule.

4. Analyse and apply relevant measures of business success.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

5. Team Work

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



Engagement

As one of the final units in your degree, the assessment provides an opportunity to apply the concepts and frameworks to assist an organisation of your choosing to shape a strategy that will help them thrive in the marketplace.

Graduate Attributes

This unit provides an opportunity to integrate the knowledge you have acquired within your degree. Your ability to analyse an organisation's performance and articulate its strategic direction is embodied in the following attributes:

  • Communication
  • Problem solving
  • Critical thinking
  • Information literacy
  • Team work
  • Information technology competency
  • Cross-cultural competency
  • Ethical practice

Sustainability

Organisations, whether for-profit or not-for-profit, have a responsibility to responsible use the resources provided to them by shareholders or stakeholders. To thrive, organisations need to develop their human capital, optimise their financial capital, and harness the diversity that is embodied in their cultural capital.

Where a focus on short-term results prevails, responsibility for long-term performance also needs to be considered in the articulation of strategic direction. Sustainable competitive advantage is dynamic and not a 'given'. This unit will highlight the importance of creativity, agile thinking, through to the progressive realisation of the agreed strategic direction.

Work Related Learning

Work submitted for assessment has a purpose beyond demonstrating academic achievement. It can be added to your portfolio of work to demonstrate the quality of your strategic analysis and the potential contribution you can make to current and future employers. It might also shape the direction of an entrepreneurial career.


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