COMM12016 - Media Industries
Term 2 - 2017


All details in this unit profile for COMM12016 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

This unit aims to provide you with a range of perspectives on Australian and international media industries. It analyses contemporary and political contexts, important issues such as media ownership and diversity, courses and independence, as well as identifying professional and technological changes in media practices and organisations. The unit encourages an understanding of the institutions and industries in which media practitioners work, and promotes student research and writing skills in order to further their training and awareness.

Details

Career Level Undergraduate
Unit Level Level 2
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Prerequisite: Minimum of 36 Units of Credit

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 2 - 2017
  • Distance

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Written Assessment 35%
2. Group Discussion 20%
3. Written Assessment 45%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
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  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
It would be useful to have more written course notes. Student evaluation Additional unit notes will be made available in writing.
The assessment requirements could have been more clear. Student evaluation. All assessment items will be reviewed for clarity of expression.
On successful completion of this unit, you will be able to:
  1. Analyse examples of contemporary journalistic practice at international levels.
  2. Review how controversial current affairs are treated by Australian and international media.
  3. Critically evaluate the effect of social media and technological development on media industry policies and ethics.

n/a

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment  
2 - Group Discussion  
3 - Written Assessment

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1. Communication
2. Problem Solving  
3. Critical Thinking
4. Information Literacy
5. Team Work    
6. Information Technology Competence    
7. Cross Cultural Competence  
8. Ethical practice  

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Written Assessment      
2 - Group Discussion    
3 - Written Assessment    

Prescribed Textbooks

MEDIA & JOURNALISM: New approaches to theory and practice
Author/s: J. Bainbridge, N. Goc and L. Tynan, Year: 2015
Edition: 3rd Publisher: Oxford University Press
Country: Australia
View textbooks at the CQUniversity Bookshop
Note:

Media and Journalism: New Approaches to Theory and Practice is a complete introduction to media and journalism, exploring the changing relationship between these areas. It introduces key concepts and theoretical approaches in media studies, as well as provides practical training to develop key journalism skills. This approach ensures that you will develop both the broad knowledge base and professional skills required for future careers in journalism, public relations and communications. A link for the purchase of the e-version of this text will be made available on the unit website.

IT Resources

You will need access to the following IT resources:
  • Internet
  • Unit Website (Moodle)
  • CQUniversity Student Email
All submissions for this unit must use the American Psychological Association (APA) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorTris Kerslake (t.kerslake@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 10-07-2017

Week 1: Introducing Media industries.

In this first week, we begin to examine what happens to a news story once it has been produced. We consider the definitions of media and the mediasphere and explore the world's first mass medium: Print.

Chapter 1 The Public Sphere, Bainbridge.

Chapter 2 The First Mass Medium, Goc.

Access the unit text:

Jason Bainbridge, Nicola Goc, Liz Tynan, Media and Journalism: New approaches to theory and practice (2015) (3rd.edn), Oxford University Press, Australia.

If preferred, a link to the digital version of this text will be available on the unit website.

Week 2 17-07-2017

Week 2: The movement into the digital era.

This week we shall be looking at the Fourth Estate. How have the journalism industries become such a powerful social force? Will this influence change in an online world?

Chapter 3 The Fourth Estate, Goc

Chapter 4 The Digital and Social Media Environment, Bainbridge.

Week 3 24-07-2017

Week 3: Media Institutions.

Media industries are the engine rooms of our culture. They support the production of images, words and stories that inform and entertain us. This week we begin to look at how different media offer us different ways of seeing the world.

Chapter 5 Radio: The Tribal Drum, Tynan

Chapter 6 Film: The Seventh Art, Bainbridge

Week 4 31-07-2017

Week 4: Media Institutions (cont/d).

Television is now accessible across more platforms than ever before and is healthier than ever before. Why? We also consider the major role that Public Relations (PR) now has in the public sphere.

Chapter 7 Television: The Zoo, Bainbridge

Chapter 8 Public Relations: Spin Cycle, Tynan

Week 5 07-08-2017

Week 5: Commonalities and differences.

This week, we explore the production commonalities shared by different media industries and what it is they ultimately do. We consider the role of the audience and the way media industries are connected to economics and power.


Chapter 9 Media Texts, Bainbridge

Chapter 10 Audiences and Representations, Bainbridge

Vacation Week 14-08-2017

Break Week

Week 6 21-08-2017

Week 6: The making of the News.

This week we look at how a news story is broadcast via a modern TV studio. We also consider how different industries treat news stories and the culture of the newsroom, before turning to the specifics of Broadcast News

Chapter 12 News Values and News Culture in a Changing World, Gillman

Chapter 13 Broadcast News: Keep it Simple,Tynan

Week 7 28-08-2017

Week 7: The making of the News (cont/d).

George Orwell once famously said, ‘Good prose is like a window pane’. He meant by this that clarity is the prime requirement of good writing. This week we examine how news stories, once written, are presented by different media.

Chapter 14 The Elements of Writing, Tynan

Chapter 15 Subediting, News Language and Convention, Tynan

Week 8 04-09-2017

Week 8: Social Contexts.

Media industries do not act without rules. Aside from the watchdog role journalism plays, media industries themselves operate in frameworks of legislation, regulation and obligation. This week we consider the place of ethics in media industries.

Chapter 17 Ethics in Communication, Goc and Tynan

Assignment 1 Written Assessment

Case Study Due Friday (08 Sep 17) 06:00 PM AEST
Week 9 11-09-2017

Week 9: Social Contexts (Cont/d).

The implications of legal issues in media industries are profound and this week we focus on the essentials of the interaction between the presentation of news and the law.

Chapter 18 Media Practice, Industry Change and the Law, Dwyer

Week 10 18-09-2017

Week 10: Social Contexts (Cont/d).

Once an historical process that is now accelerating, convergence is the coming together of what were separate media systems into a global megaconduit of endlessly flowing data, stories and images.

Chapter 19 Convergence, Bainbridge

Assignment 2 Group Discussion

J-Blog and Forum Discussion Due Friday (22 Sep 17) 06:00 PM AEST
Week 11 25-09-2017

Week 11: Social Contexts (Cont/d).

What does Postmodernism have to do with the media? It offers an alternative point of view and thinks outside the box. Postmodernity is about the potential and the possibility of media industries to make positive social change. You are a living, breathing example of postmodernism.

Chapter 20 Postmodernity, Bainbridge

Week 12 02-10-2017

Week 12: Review

There is no new information this week as we will be reviewing the key issues and examples we have discussed through the term.

Conclusion, The View From Here.

Assignment 3 Written Assessment

Research Essay Due Friday (06 Oct 17) 06:00 PM AEST
Review/Exam Week 09-10-2017
Exam Week 16-10-2017

1 Written Assessment

Assessment Title Case Study
Task Description

Case Study - 1700 – 1900 words (35 marks)

Discuss ONE (1) of the following topics in a case study format. Use at least one contemporary example (national or international) to illustrate your discussion.

Topic 1

What is meant by the 'Tabloidisation' of news? How has the growth of soft news affected this development?

OR

Topic 2

Watch The Social Network (2010) http://europix.net/movie/the-social-network-online-free-hd-with-subtitles-europix . How have we become dependent upon media as a method of communication?

OR

Topic 3

Watch this animated evolution of the front page of The New York Times from 1852 to the present. http://www.openculture.com/2017/03/every-front-page-of-the-new-york-times.html . Discuss the evolution of visual news in regards to Framing Theory.


For more details in the preparation of a case study, please review the assignment task on the Moodle website.

Assessment Due Date Week 8 Friday (08-Sep-2017) 06:00 PM AEST
Online essay due in week 8 of term
Return Date to Students Week 10 Friday (22-Sep-2017)
Assignments will usually be returned within two weeks of submission.
Weighting 35%
Assessment Criteria

Assessment Criteria:

• Preparation and research
• Presentation and essay writing
• Referencing
• Clear identification of key concepts and theory
• Argument.

Referencing Style American Psychological Association (APA)
Submission Online

Upload via Moodle and the Turnitin process

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Analyse examples of contemporary journalistic practice at international levels.

3. Critically evaluate the effect of social media and technological development on media industry policies and ethics.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

8. Ethical practice



2 Group Discussion

Assessment Title J-Blog and Forum Discussion
Task Description

J-Blog / Forum Discussion - approx. 1000 words (20 marks)

  • Use an existing academic blog or begin a new WordPress blog: https://wordpress.com/start/themes
  • Create a series of four (4) current affairs discussions (approx. 250 words each) based on four of the options given below.
  • At least one of these posts should have an Australian focus.
  • These posts may be produced as text+ news images or video+ text or photography+ text. Use only one style per post.
  • Upload the link of each new post to the Moodle discussion forum for critical evaluation and feedback.
  • Only one post per week to be uploaded for discussion. Last post to be uploaded by Week 9.
  • All posts must be formally referenced in the APA style. Minimum of two references per post.

Blogpost options:

  • Hard News vs Soft news: Which is better?
  • Radio and Prank culture
  • Television advertising and Agenda Setting Theory
  • Film and Sexism
  • Creative documentary and the rise of Narcissism
  • Social media and Ethical uncertainty

More details on the preparation of this assignment task may be found on the Moodle website.
Assessment Due Date Week 10 Friday (22-Sep-2017) 06:00 PM AEST
Online submission due in week 10
Return Date to Students Week 12 Friday (06-Oct-2017)
Marks and feeback will normally be returned within two weeks of assignment submission
Weighting 20%
Assessment Criteria


Assessment criteria:

Preparation and research

Presentation and quality of writing

Referencing

Clear identification of key concepts and theory

Argument.

Referencing Style American Psychological Association (APA)
Submission Online

Submit assignment online via Turnitin

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

2. Review how controversial current affairs are treated by Australian and international media.

3. Critically evaluate the effect of social media and technological development on media industry policies and ethics.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

3. Critical Thinking

5. Team Work

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



3 Written Assessment

Assessment Title Research Essay
Task Description

Research Essay - 2300 - 2500 words (45 marks)

1. Plan, research and produce an illustrated essay on the following topic: Fake news: The spread of misinformation.
(You may use photographic images researched from various news sources to add depth and nuance to your main argument in the essay.)
2. Incorporate both an Australian and an international perspective.

3. Discuss at least two of the following areas within the essay:

  • Contemporary politics
  • The Internet
  • Television news
  • Satire
  • Social anxiety


Consider the following questions to help focus your research and analysis:

  • What are the various definitions of fake news?
  • Whom do we trust for authentic news and why?
  • Where is fake news most obvious?
  • What are the different negatives of fake news?
  • How can we prove what is real and what is not?

Max. file size 100mb.


More details on the preparation of this assignment task may be found on the Moodle website.


Assessment Due Date Week 12 Friday (06-Oct-2017) 06:00 PM AEST
Online submission of a report in week 12.
Return Date to Students Exam Week Friday (20-Oct-2017)
Marks and feeback will normally be returned within two weeks of assignment submission
Weighting 45%
Assessment Criteria

Assessment Criteria:

Preparation and research

Presentation and report writing

Referencing

Clear identification of key concepts and theory

Argument

Referencing Style American Psychological Association (APA)
Submission Online

Submit assignment online via Turnitin

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Analyse examples of contemporary journalistic practice at international levels.

2. Review how controversial current affairs are treated by Australian and international media.

3. Critically evaluate the effect of social media and technological development on media industry policies and ethics.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

7. Cross Cultural Competence

8. Ethical practice




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