MMST13017 - Business of Digital Innovation
Term 1 - 2017


All details in this unit profile for MMST13017 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

Digital media industries are characterised by innovation, entrepreneurship and disruptive new business models. This unit will equip you with the entrepreneurial skills and knowledge required to start your own business in the digital media industries. You will be guided through the processes of planning, starting and running a new technology-based enterprise. You will learn how to analyse the business models of existing organisations, how to recognise business model patterns, and how to design innovative business models for ventures within your field of interest.

Details

Career Level Undergraduate
Unit Level Level 3
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Prerequisite: 48 units of credit

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Brisbane
  • Distance
  • Mackay
  • Noosa
  • Rockhampton

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Practical and Written Assessment 30%
2. Practical and Written Assessment 30%
3. Practical and Written Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
Some students enrol in this course too early in their program, and consequently lack the knowledge and skills that are needed to fully engage with the course material. Staff observation of student performance Change the prerequisite for MMST13017 from 36 credit points to 48 credit points.
On successful completion of this unit, you will be able to:
  1. explain the role of entrepreneurship and innovation in promoting economic growth
  2. develop plans for starting, running and growing a small business
  3. analyse the business models of existing organisations, and recognise business model patterns
  4. design innovative business models, employing techniques such as customer insights, ideation, visual thinking, protoyping, storytelling and scenarios
  5. evaluate a business model and examine its environment

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Practical and Written Assessment      
2 - Practical and Written Assessment    
3 - Practical and Written Assessment  

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1. Communication
2. Problem Solving
3. Critical Thinking
4. Information Literacy
5. Team Work          
6. Information Technology Competence
7. Cross Cultural Competence
8. Ethical practice

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Practical and Written Assessment  
2 - Practical and Written Assessment  
3 - Practical and Written Assessment  

Prescribed Textbooks

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author/s: Alexander Osterwalder & Yves Pigneur Year: 2010
Edition: Publisher: John Wiley & Sons
City: Hoboken State: New Jersey
Country: USA
View textbooks at the CQUniversity Bookshop

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Microsoft Word
  • Adobe Acrobat Reader
  • Course Resources Online (accessible via CQUniversity Library)
All submissions for this unit must use the Harvard (author-date) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorKym Mason (k.mason@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

1. Getting a job

Week 2 13-03-2017

2. Starting a business

Week 3 20-03-2017

3. Marketing and intellectual property

Week 4 27-03-2017

4. Finances and clients

Week 5 03-04-2017

5. The Business Model Canvas

Business plan Due Friday (07 Apr 17) 09:00 PM AEST
Vacation Week 10-04-2017
Week 6 17-04-2017

6. Patterns: Unbundled, Long Tail and Multi-Sided Platform business models

Week 7 24-04-2017

7. Patterns: Free and Open business models

Week 8 01-05-2017

8. Design: Customer Insights and Ideation

Business model analysis and patterns Due Friday (05 May 17) 09:00 PM AEST
Week 9 08-05-2017

9. Design: Visual Thinking and Prototyping

Week 10 15-05-2017

10. Design: Storytelling and Scenarios

Week 11 22-05-2017

11. Strategy

Week 12 29-05-2017

12. Process and outlook

Business model design and evaluation Due Friday (02 Jun 17) 09:00 PM AEST
Review/Exam Week 05-06-2017
Exam Week 12-06-2017

REQUIRED RESOURCES

You must have access to the following resources for this unit.

UNIT WEB SITE

The unit web site provides essential resources for the unit such as a Study Guide and an online discussion forum. It can be accessed at moodle.cqu.edu.au

TEXTBOOK

You will need to obtain a copy of the prescribed textbook. Details are provided in this unit profile.

STUDY GUIDE

The online Study Guide will direct you to all of the essential readings and exercises for each module of the unit. The Study Guide is available in Adobe Portable Document format (PDF) from the unit web site.

COURSE RESOURCES ONLINE

Some of the readings for this unit are PDF files that must be downloaded from the CQUniversity Library's Course Resources Online service. The Study Guide will direct you to the Course Resources Online service when necessary.

DISCUSSION FORUM

An online discussion forum will be provided through the unit web site for discussing matters that relate to the unit. The discussion forum is the primary means of support for off-campus students who want assistance with tutorial exercises and assignments. If you seek help with the assignments through the discussion forum, do not post parts of your solution there because that could encourage plagiarism.

WORD PROCESSOR

You will need a word processor such as Microsoft Word for writing parts of your assignments.

ADOBE ACROBAT READER

You will need Adobe Acrobat Reader, which is a free program that lets you view, navigate and print PDF documents like the MMST13017 Study Guide. Adobe Acrobat Reader can be downloaded from the Adobe web site at www.adobe.com.

1 Practical and Written Assessment

Assessment Title Business plan
Task Description

This assignment requires you to imagine that you are starting a small business within the digital media industries, and to prepare a business plan with the aid of a template. Please refer to the unit web site for the assignment details.

Assessment Due Date Week 5 Friday (07-Apr-2017) 09:00 PM AEST
Return Date to Students 2 weeks after submission
Weighting 30%
Assessment Criteria

Please refer to the unit web site for the detailed assessment criteria.

Referencing Style Harvard (author-date)
Submission Online

Please refer to the unit web site for assignment submission instructions.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. explain the role of entrepreneurship and innovation in promoting economic growth

2. develop plans for starting, running and growing a small business

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



2 Practical and Written Assessment

Assessment Title Business model analysis and patterns
Task Description

This assignment requires you to describe and analyse the business model of an existing business using the Business Model Canvas. You must also write a report that explains the nine building blocks of your Business Model Canvas and discusses how your chosen business resembles one of the business model patterns described in chapter two of the textbook. Please refer to the unit web site for the assignment details.

Assessment Due Date Week 8 Friday (05-May-2017) 09:00 PM AEST
Return Date to Students 2 weeks after submission
Weighting 30%
Assessment Criteria

Please refer to the unit web site for the detailed assessment criteria.

Referencing Style Harvard (author-date)
Submission Online

Please refer to the unit web site for assignment submission instructions.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. explain the role of entrepreneurship and innovation in promoting economic growth

3. analyse the business models of existing organisations, and recognise business model patterns

5. evaluate a business model and examine its environment

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



3 Practical and Written Assessment

Assessment Title Business model design and evaluation
Task Description

This assignment requires you to design a business model for an innovative new business that uses digital technology to provide a novel product or service. You must create a Business Model Canvas to describe your business model. You must prepare a Customer Empathy Map and write a story that explains the business model from a customer’s perspective. You must also write a report that explains the nine building blocks of your Business Model Canvas and evaluates your model with a classic ‘Strengths, Weaknesses, Opportunities and Threats’ (SWOT) analysis. Please refer to the unit web site for the assignment details.

Assessment Due Date Week 12 Friday (02-Jun-2017) 09:00 PM AEST
Return Date to Students 2 weeks after submission
Weighting 40%
Assessment Criteria

Please refer to the unit web site for the detailed assessment criteria.

Referencing Style Harvard (author-date)
Submission Online

Please refer to the unit web site for assignment submission instructions.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. explain the role of entrepreneurship and innovation in promoting economic growth

3. analyse the business models of existing organisations, and recognise business model patterns

4. design innovative business models, employing techniques such as customer insights, ideation, visual thinking, protoyping, storytelling and scenarios

5. evaluate a business model and examine its environment

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice




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