DGTL12012 - Motion Graphics and Visual Effects
Term 1 - 2017


All details in this unit profile for DGTL12012 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

This unit will teach you how to design and develop motion graphics and visual effects for film, television, video and the web. Through a series of practical projects, you will learn how to apply principles of motion graphics and visual effects to visual design challenges. Using industry-standard software tools such as Adobe After Effects, you will create visual compositions using layers, transparency and hierarchies. You will learn how to animate text and graphic elements in 2D and 3D space using keyframes and motion paths, and how to create visual effects using techniques such as motion tracking and colour keying.

Details

Career Level Undergraduate
Unit Level Level 2
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Prerequisite: DGTL11001 Foundations of Animation

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Brisbane
  • Distance
  • Mackay
  • Rockhampton
  • Sydney

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Practical Assessment 30%
2. Practical Assessment 30%
3. Practical Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

On successful completion of this unit, you will be able to:
  1. apply principles of motion graphics and visual effects to visual design challenges
  2. create visual compositions using layers, transparency and hierarchies
  3. animate text and graphic elements in 2D and 3D space using keyframes and motion paths
  4. create visual effects using techniques such as motion tracking and colour keying.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical Assessment  
2 - Practical Assessment  
3 - Practical Assessment

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1. Communication
2. Problem Solving
3. Critical Thinking
4. Information Literacy
5. Team Work        
6. Information Technology Competence
7. Cross Cultural Competence
8. Ethical practice

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Practical Assessment  
2 - Practical Assessment  
3 - Practical Assessment  

Prescribed Textbooks

After Effects Apprentice (CC Ed 4)
Author/s: Meyer, Trish ; Meyer, Chris Year: 2016
Edition: 4 Publisher: Routledge
City: New York State: NY
Country: US
View textbooks at the CQUniversity Bookshop

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Adobe After Effects CC
  • Adobe Media Encoder CC
  • Adobe Premiere CC
  • Adobe Photoshop CC
  • Adobe Illustrator CC
  • Videolan VLC, a free open source media player available from http://www.videolan.org/vlc/
  • HandBrake, a free open source video transcoder available from http://handbrake.fr/
  • Celtx, free scriptwriting software available from http://celtx.com/
  • Microsoft Office
  • 7-Zip
  • Video recording equipment. This is available for loan on some campuses. Please consult the course web site or teaching staff for details.
  • Adobe Audition CC
  • Audacity, a free open source, cross-platform audio software for multi-track recording and editing available from http://www.audacityteam.org/
All submissions for this unit must use the Harvard (author-date) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorAndrew Martin (a.martin@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

Intro to Motion Graphics + VFX / Assessment #1 briefing

Week 2 13-03-2017

Visual Style

Week 3 20-03-2017

Motion Design

Week 4 27-03-2017 Sequence and Camera

Week 5 03-04-2017

Assessment #1: Screening Video Previz

Practical Assessment Due Friday (07 Apr 17) 09:00 PM AEST
Vacation Week 10-04-2017

No classes this week

Week 6 17-04-2017

Assessment #2 briefing

Assessment #1: marks released

Week 7 24-04-2017

Make it Sync

Week 8 01-05-2017

Advanced Motion Design

Week 9 08-05-2017

Assessment #2: Screening Proof-Animatic Video/ Milestone meeting

Practical Assessment Due Friday (12 May 17) 09:00 PM AEST
Week 10 15-05-2017

Assessment #3 briefing

Week 11 22-05-2017

Legends of Motion Design

Assessment #2: marks released

Week 12 29-05-2017

Assessment #3: Screening Final-Cut

Practical Assessment Due Friday (02 Jun 17) 09:00 PM AEST
Review/Exam Week 05-06-2017
Exam Week 12-06-2017

Assessment #3: marks released

1 Practical Assessment

Assessment Title Practical Assessment
Task Description

The ultimate goal for this unit at the end of week 12 is for students to produce 2 minutes of motion graphics video with VFX. Students have the option of creating either:

  • a set of FOUR 30 second Identity videos (Idents) for Queensland Community Radio Station 4zzz using provided music
    OR
  • ONE 2 minute Music Video in response to one of provided songs.

All video production involves 3 specific stages of pre-production, production and post-production. The assessments for this unit will follow the same standard industry workflow. The first assessment task specifically involves the pre-production stage of this process. Your Video Previz must include the analysis of at least 3 video references and an explanation of compulsory topics of pre-production for you Final-Cut submission. As part of this assessment you are also required to conduct an online Peer Review of 3 other student Video Previz submissions. Please read the brief of all assessments before beginning this task. Please note: you must use the music provided on the Unit Moodle site for your Final-Cut assessment. If you don't follow this mandatory requirement you will likely receive a fail grade for the final assessment.

Assessment Due Date Week 5 Friday (07-Apr-2017) 09:00 PM AEST
Video Previz to be uploaded to Vimeo for Peer Review prior to deadline
Return Date to Students Week 6 Friday (21-Apr-2017)
Weighting 30%
Assessment Criteria

Video Previz (60%): Clarity of concept, Quality of research and analysis (min of 3 video refs), Scope and scale, and logical structure
Technical Skills (30%): Demonstration of ability proportional to task completion of Video Previz - AV editing, inclusion of video refs, images, text and adherence to technical specifications.
Peer Reviews (10%): Adherence to the required discussion topics. Quality and completeness of task. (ie. 3 online Peer Reviews / 50 words each)

Referencing Style Harvard (author-date)
Submission Online

Do not submit videos directly to Moodle. Upload all videos to Vimeo and submit these URLs to Moodle.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. apply principles of motion graphics and visual effects to visual design challenges

2. create visual compositions using layers, transparency and hierarchies

3. animate text and graphic elements in 2D and 3D space using keyframes and motion paths

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



2 Practical Assessment

Assessment Title Practical Assessment
Task Description

This assessment is the production/proof of concept milestone for your project. You are required to submit a Proof-Animatic for your Final-Cut for a meeting with your lecturer during week 9. The goal of this meeting is to ensure your video/s communicate its message clearly to its audience, give technical advice and ensure your project is achievable. This is a milestone meeting designed to review your progress and it is therefore advisable that all production be completed by this time. As part of this assessment you are required to conduct an online Peer Review of 3 other Proof-Animatic submissions.

Assessment Due Date Week 9 Friday (12-May-2017) 09:00 PM AEST
Proof-Animatic to be uploaded to Vimeo for Peer Review prior to deadline
Return Date to Students Week 11 Friday (26-May-2017)
Weighting 30%
Assessment Criteria

Proof-Animatic (60%): Demonstration of ability proportional to task completion of Proof-Animatic - Clarity of concept, Quality of visual design, sequencing and motion design and Scope and scale
Technical Skills (30%): Demonstration of ability proportional to task completion of Proof-Animatic - Application of Adobe After Effects, AV editing, images, text and adherence to technical specifications.
Peer Reviews (10%): Adherence to the required discussion topics. Quality and completeness of task. (ie. 3 online Peer Reviews / 50 words each)

Referencing Style Harvard (author-date)
Submission Online

Do not submit videos directly to Moodle. Upload all videos to Vimeo and submit these URLs to Moodle.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. apply principles of motion graphics and visual effects to visual design challenges

2. create visual compositions using layers, transparency and hierarchies

3. animate text and graphic elements in 2D and 3D space using keyframes and motion paths

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice



3 Practical Assessment

Assessment Title Practical Assessment
Task Description

For this assessment you are required to finalise your video/s and submit a Final-Cut of your 2 minute music video or four x 30 second 4zzz idents (title and credits for video/s are not included within these 2-minutes). Your Final-Cut will include motion graphics sequences synced to music selected from the Unit Moodle site. Please see Unit materials and ‘Assessment Criteria’ table for a breakdown of requirements. As part of this assessment you are also required to conduct an online Peer Review of 3 other student Final-Cut submissions. Please note: you must use the music provided on the Unit Moodle site for this assessment. If you don't follow this mandatory requirement you will likely receive a fail grade for your Final-Cut.

Assessment Due Date Week 12 Friday (02-Jun-2017) 09:00 PM AEST
Final-Cut to be uploaded to Vimeo for Peer Review prior to deadline
Return Date to Students Exam Week Friday (16-Jun-2017)
Weighting 40%
Assessment Criteria

Quality of Visual Communication (30%): Effective communication of cohesive message through level of application of visual design elements and principles, use of genre symbols, use of assets created by student for the purposes of this project (ie. graphics, photos, video)
Standard of Timebased Attributes (40%): Quality of meaningful motion design and sequencing in response to brief: Motion design: appropriate and consistent animation style applied to visual objects, motion direction, parallex, VFX etc and Sequencing: appropriate selection and order of shots, effectively synced to music
Technical Skills (20%): Demonstration of ability proportional to completion of Final-Cut
Peer Review: (10%): Adherence to the required discussion topics. Quality and completeness of task (ie. 3 online Peer Reviews / 50 words each)

Referencing Style Harvard (author-date)
Submission Online

Do not submit videos directly to Moodle. Upload all videos to Vimeo and submit these URLs to Moodle.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. apply principles of motion graphics and visual effects to visual design challenges

2. create visual compositions using layers, transparency and hierarchies

3. animate text and graphic elements in 2D and 3D space using keyframes and motion paths

4. create visual effects using techniques such as motion tracking and colour keying.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice




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