DGTL12005 - Contemporary Photomedia
Term 1 - 2017


All details in this unit profile for DGTL12005 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

This unit considers the practice and theory of modern photography. You will learn about historical and modern perspectives on photography as news, art and visual culture, as well as practical considerations such as composition, lighting and colour. You will be required to produce a portfolio, and must have access to either a digital camera or a 35 mm SLR camera and scanner. You will need access to software that can process digital images.

Details

Career Level Undergraduate
Unit Level Level 2
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125

Pre-requisites or Co-requisites

Prerequisite: Minimum of 36 credit points

Students who have completed COMM12116 Contemporary Photomedia may not enrol in this unit.

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Brisbane
  • Bundaberg
  • Distance
  • Mackay
  • Rockhampton
  • Sydney

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Practical and Written Assessment 40%
2. Portfolio 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

On successful completion of this unit, you will be able to:
  1. operate a digital camera and image-processing software
  2. identify the characteristics of a photographic image that suit different purposes and contexts
  3. produce photographs suitable for a range of specified media purposes and contexts
  4. compile a high quality portfolio of images in a particular genre.

Not applicable

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical and Written Assessment
2 - Portfolio

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4
1. Communication  
2. Problem Solving    
3. Critical Thinking    
4. Information Literacy      
5. Team Work        
6. Information Technology Competence
7. Cross Cultural Competence        
8. Ethical practice    

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Practical and Written Assessment      
2 - Portfolio            

Textbook Information

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Off-campus students will require access to a version of Adobe Photoshop
All submissions for this unit must use the Harvard (author-date) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorBrendan Murphy (b.murphy@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

Introduction to the course: critically approaching photomedia

Taking and critically discussing photographs.

Week 2 13-03-2017

The parameters of photomedia

Working with shutter speed, focus, aperture, ISO and resolution.

Week 3 20-03-2017

Photography and communication

Basic editing. Shooting for a scenario.

Week 4 27-03-2017

Photography for news and publicity

Working with people and ambient lighting. Capturing the moment.

Week 5 03-04-2017 Photography for documentary and illustration

Capturing an event. Lighting an object.

Vacation Week 10-04-2017
Week 6 17-04-2017

Photography for portraiture and art

Working with artificial lighting. Lighting a face.

Practical and Written Assessment Due Friday (21 Apr 17) 11:45 PM AEST
Week 7 24-04-2017

The photographic brief and the business of photomedia

Proposal for a brief and sample photograph.

Week 8 01-05-2017

Researching genres of photography

Discuss the style of a selected photographer, and take a photograph emulating that style.

Week 9 08-05-2017

Working with photographs: context and purpose

Discuss the hypothetical purpose of your portfolio with reference to a sample photo.

Week 10 15-05-2017

Mood, feeling and style

Discussion of techniques to be used in your portfolio with reference to a sample photograph.

Week 11 22-05-2017 Publicity, presentation and social media

Discussion of third-party portfolio services leading to your selection of a platform, with reference to an online portfolio of your choice.

Week 12 29-05-2017

Review

Seek feedback from teaching staff on your draft portfolio.

Review/Exam Week 05-06-2017
Portfolio Due Monday (05 Jun 17) 11:45 PM AEST
Exam Week 12-06-2017

Course Coordinator

Brendan Murphy

b.murphy@cqu.edu.au

0749309822

1 Practical and Written Assessment

Assessment Title Practical and Written Assessment
Task Description

Assessment Item 1: Practical and written assessment

Assessment details

Each week you will be provided with a series of activities that include photographic tasks and discussion questions. At the end of Week Seven you must submit one Microsoft Word .docx file that contains the following items:

· A photograph for each week’s assessable photographic tasks from Weeks One to Six

· A written response to each of the assessable discussion questions from Weeks One to Six

· A report outlining your contribution to class discussion, sharing and critique activities for Weeks One to Six

Each photograph should be saved as a file no wider than 1200 pixels, using one of the methods described on the DGTL12005 Moodle site, and inserted into your Word document.

You must keep original, unresized copies of your photographs and make them available to the markers on request.

If you submit a photograph not taken by yourself during term it will be considered plagiarism. A random selection of photographs are checked for originality.

Each written response should adhere to the word length specified in the discussion question. Typically, this will be around 300 to 400 words.

The report on your contribution to class discussions is a short document that

· Lists weeks when you contributed a photograph for class critique, and includes copies of the photographs

· Lists weeks when you provided a critique for a class member’s photograph, and includes copies of the critiques

· Include copies of two forum discussion posts that demonstrate critical engagement with course content.

Assessment Due Date Week 6 Friday (21-Apr-2017) 11:45 PM AEST
End of Week 6
Return Date to Students Week 9 Tuesday (09-May-2017)
Tuesday of Week 9
Weighting 40%
Assessment Criteria

Criteria for marking each photograph (25 total marks for all photographs)

85-100% Exemplary. A creative and effective response to the set task. A photograph that emulates a professional standard.

75-84% Very good. A creative and effective response to the set task and a well-composed photograph that demonstrates a high level of technical and compositional skill. Some room for improvement.

65-74% An effective but not exceptional photograph and a sound response to the set task. There may be minor flaws or the photograph may not fully address all of the requirements of the set task.

50-65% A photograph of acceptable quality that may contain significant compositional or technical flaws, or that only addresses the set question in a very general way.

0-49% A photograph that is of unacceptable quality or does not address the set question.

Criteria for marking each written response (10 total marks for all written responses)

85-100% Exemplary. The set question is answered by an argument that uses insights from the set material and/or independent research. Writing is concise and precise. Where relevant, references are used correctly. The response emulates a publishable standard of academic writing.

75-84% The set question is answered by an argument that uses insights from the set material and/or independent research to provide context for specific elements of the photographic task. Writing is concise and precise.

65-74% The set question is answered convincingly, and an attempt is made to use insights from the course material and/or other relevant sources to provide a sound argument. Written expression is of an acceptable level, but there may be room for improvement.

50-64% The written piece addresses the set question, and a clear argument is made. Written expression is of a generally acceptable level, but there may be some significant limitations.

0-49% The written response does not provide a clear or sustainable response to the set question, or the level of written expression is such that the argument being made is hard to discern.

Criteria for marking class participation (5 marks)

85-100% Student participated fully in class and forum discussion, provided several satisfactory photographs for critique and provided several effective critiques .

75-84% Student demonstrated significant participation in class discussion, provided at least one satisfactory photograph for critique and provided at least one effective critique.

65-74% Student participated in class discussion, submitted at least one photograph of a sound standard for critique and provided one critique of a sound standard.

50-64% Student participated in class discussion, provided a photograph for critique and attempted a critique

0-49% Student did not satisfactorily engage with class discussion and/or critique exercises or did not submit report

Referencing Style Harvard (author-date)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. operate a digital camera and image-processing software

2. identify the characteristics of a photographic image that suit different purposes and contexts

3. produce photographs suitable for a range of specified media purposes and contexts

4. compile a high quality portfolio of images in a particular genre.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

4. Information Literacy

6. Information Technology Competence

8. Ethical practice



2 Portfolio

Assessment Title Portfolio
Task Description

Assessment Item 2: Portfolio

Assessment item 2: Portfolio

This item requires you to provide

· A portfolio of ten photographs hosted on a free web service of your choice

· A written brief that defines and critically describes the portfolio.

You must choose one only of the following genres to work within

· Illustration

· News or publicity

· Documentary

· Portraiture

· Art

Early in term several topics for the portfolio will be provided. You must choose to work with one only of the topics.

More detail and specific requirements for each of the genres will be provided on the Moodle site.

The brief (1500 words plus appendix)

The brief must be written as if you are commissioning the portfolio from a third party. The brief must entail practical, technical and stylistic requirements. Guided forum discussion questions over the second half of the course will help you design and refine this brief, and hence shape your portfolio.

The brief must contain an appendix demonstrating your participation in discussing your brief with your peers and in giving critical feedback to your peers regarding their briefs.

What to submit

One Microsoft Word document containing:

· The URL of the photographic portfolio

· The photographic brief including appendix

· Copies of the photographs used in the brief. These should be resized to no wider than 1200 pixels and inserted into the Word document

You must keep original, unresized copies of your photographs and make them available to the markers on request.

If you submit a photograph not taken by yourself during term it will be considered plagiarism. A random selection of photographs are checked for originality.

Assessment Due Date Review/Exam Week Monday (05-Jun-2017) 11:45 PM AEST
Return Date to Students Exam Week Friday (16-Jun-2017)
Weighting 60%
Assessment Criteria

Portfolio (/40)

35-40 Exemplary. A creative and effective response to the set task. A portfolio that emulates a professional standard.

30-39 Very good. A creative and effective response to the set task and a consistent portfolio that demonstrates high levels of technical, compositional and conceptual skill. Some room for improvement.

26-29 An effective but not exceptional portfolio and a sound realisation of the chosen genre. There may be minor flaws or the portfolio may not fully consistent with requirements of the chosen genre and topic.

20-25 A portfolio of acceptable quality that may contain significant flaws, or that only conforms to the selected genre and topic in a very general way.

0-19 A portfolio that is of unacceptable quality or does not address the set question.17-20 Exemplary. The brief has been developed using insights from the set material and/or independent research to provide context for specific elements of the photographic task. Writing is concise and precise. Referencing is used correctly. The response emulates a publishable standard of academic writing.

15-16 The brief has been developed using insights from the set material and/or independent research to provide context for specific elements of the photographic task. Writing is concise and precise.

13-14 The brief provides a coherent discussion, and an attempt has made to use insights from the course material and/or other relevant sources to provide sound arguments. Written expression is of an acceptable level, but there may be room for improvement.

10-12 The brief addresses the photographic task, and a clear argument is made and there is evidence that research has occurred. Written expression is of a generally acceptable level, but there may be some significant limitations.

0-10 The brief does not address the portfolio in a clear, critical manner.

Referencing Style Harvard (author-date)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. operate a digital camera and image-processing software

2. identify the characteristics of a photographic image that suit different purposes and contexts

3. produce photographs suitable for a range of specified media purposes and contexts

4. compile a high quality portfolio of images in a particular genre.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

6. Information Technology Competence




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