Assessment 2 requires you to demonstrate your ability to explain and apply a digital marketing theory through a 3-minute presentation.
Imagine that you are applying for a senior analyst position at a digital marketing firm. As part of your job interview, you are required to give a brief presentation on an important digital marketing theory.
Firstly, please identify a digital marketing theory you have learned from this unit so far. Please briefly explain this theory by using your own words.
Secondly, please find a real-world organisation and introduce its background.
Lastly, please apply the digital marketing theory to this organisation. That is, you will provide recommendations on how the organisation could benefit from applying the theory.
This presentation should be made within 3 minutes and through 5 PowerPoint slides. The slides should follow the subsequent structure:
Student information and presentation title;
Explanation of a digital marketing theory;
Introduction of a real-world organisation;
Recommendations for the organisation;
You will also prepare a script (i.e., a Word document) in which you will write out or at least outline what you intend to say in your presentation.
Please pay attention to the following details on presentation and submission methods:
On-campus students will deliver their presentation in class, and submit their PowerPoint file and script on Moodle.
Distance education students will record their presentation through PowerPoint's "Record Slide Show” function, and submit their PowerPoint file (with recording) and script on Moodle.
For all students, the Moodle submission of PowerPoint file and script will be due at 05:00 PM AEST Friday Week 8. However, on-campus students may present in class prior to, during, or after Week 8, depending on their local lecturer/tutor's scheduling.