TOUR20019 - Managing Sustainable Tourism Businesses
Term 1 - 2017


All details in this unit profile for TOUR20019 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

The economic viability of tourism is important to the long-term sustainability of the industry, as well as to those businesses and other agencies involved in the management of tourism destinations. In this unit you will gain an understanding of the importance of incorporating economically sustainable principles and practice in tourism businesses. From a business perspective, becoming economically sustainable means having the financial capacity to manage other aspects of the business, including the environmental and socio-cultural impacts. Topics covered in this unit include: corporate social responsibility; role of profit; yield management; sustainable marketing mix (Ps); innovation; business planning; human resource management; and the customer experience.

Details

Career Level Postgraduate
Credit Points 6
Student Contribution Band 3A
Fraction of Full-Time Student Load 0.125

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 1 - 2017
  • Cairns
  • Distance

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Written Assessment 20%
2. Presentation 20%
3. Group Work 60%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

On successful completion of this unit, you will be able to:
  1. critically examine the economic impacts of tourism, across enterprise, industry and destination levels;
  2. describe and critique a range of theories and their application to the management of economically sustainable tourism businesses;
  3. review and evaluate current issues and future challenges in implementing economically sustainable tourism practices in tourism businesses;
  4. identify and critically analyse the linkages between economic sustainability and socio-cultural and environmental sustainability principles; and
  5. apply your knowledge of sustainable practice to research, develop and evaluate a sustainable tourism business plan.

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Written Assessment    
2 - Presentation  
3 - Group Work

Alignment of Graduate Attributes to Learning Outcomes

  • Professional Level
  • Advanced Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1. Knowledge
2. Communication
3. Cognitive, technical and creative skills
4. Research
5. Self-management      
6. Ethical and Professional Responsibility    
7. Leadership        

Alignment of Assessment Tasks to Graduate Attributes

  • Professional Level
  • Advanced Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7
1 - Written Assessment    
2 - Presentation  
3 - Group Work  

Prescribed Textbooks

Sustainable Tourism: Business Development, Operations and Management
Author/s: Carol Patterson Year: 2015
Edition: Publisher: Human Kinetics Publishers
City: Champaign State: Illinois
Country: United States
View textbooks at the CQUniversity Bookshop
Note:

This text is also available as an e-book.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
All submissions for this unit must use the American Psychological Association (APA) referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorMichelle Thompson (m.thompson@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 06-03-2017

TOUR20024 Social Media and Innovative Methods in Tourism Marketing

Week 2 13-03-2017

TOUR20024 Social Media and Innovative Methods in Tourism Marketing

Week 3 20-03-2017

TOUR20024 Social Media and Innovative Methods in Tourism Marketing

Week 4 27-03-2017

27.03.17 Workshop 1: An Introduction to Sustainable Tourism - Business Planning and Management

28.03.17 Workshop 2: Strategic Planning for Sustainability in Tourism Businesses

29.03.17 Workshop 3: Sustainability in Practice - Operational Development, Certification and Accreditation in Tourism Business

30.03.17 Workshop 4: Priniciples of Sustainable Product and Experience Marketing for Tourism Businesses

31.03.17 Workshop 5: Strategic Marketing Perspectives for Sustainable Tourism Businesses

Text chapters 1, 13

Text chapter 2

Text chapters 3, 4

Text chapter 5

Text chapters 6, 7, 8

Where required, additional readings will be available on Moodle.

Week 5 03-04-2017

03.04.17 Workshop 6: Financial Sustainability of Tourism Businesses - Micro and Macro Economic Perspectives

04.04.17 Workshop 7: Delivering on the Marketing Message - Customers, Expectations and Service Delivery Implications

05.04.17 Workshop 8: Human Resources - Planning, Management and Sustainability Issues

Text chapter 9

Text chapter 10

Text chapter 11

Where required, additional readings will be available on Moodle.

Written Assessment Due Friday (07 Apr 17) 05:00 AM AEST
Vacation Week 10-04-2017

Vacation Week

Week 6 17-04-2017

17.04.17 Public Holiday (Easter Monday)

18.04.17 Workshop 9: Impact of Innovation, Disruption and Risk Management on Business Sustainability

19.04.17 Workshop 10: Student Presentations

20.04.17 Workshop 11: Business Planning and Sustainability Principles in a Changing Business Evnironment

21.04.17 Workshop 12: The Future Sustainability of the Tourism Industry and Businesses - Challenges and Opportunities

Text chapter 12

Student Presentations

Text chapter 13

Where required, additional readings will be available on Moodle.

Presentation Due Wednesday (19 Apr 17) 09:00 AM AEST
Week 7 24-04-2017

TOUR20025 Climate Change and Managing Tourism Risk

Group Work Due Friday (28 Apr 17) 05:00 AM AEST
Week 8 01-05-2017

TOUR20025 Climate Change and Managing Tourism Risk

Week 9 08-05-2017

TOUR20025 Climate Change and Managing Tourism Risk

Week 10 15-05-2017

TOUR20022 Destination Planning and Management

Week 11 22-05-2017

TOUR20022 Destination Planning and Management

Week 12 29-05-2017

TOUR20022 Destination Planning and Management

Review/Exam Week 05-06-2017

Review/Exam Week

Exam Week 12-06-2017

No exams are scheduled for this unit.

For students studying on Cairns campus, this unit will be delivered as an intensive 3 week block. As a result, students are advised to consult the Moodle page for further information on assessment due dates. If you require any further clarification on aspects of this unit, please contact the teaching team.

1 Written Assessment

Assessment Title Written Assessment
Task Description

Overview:

Tourism businesses face many challenges that threaten their economic viability and sustainability. This unit provides an understanding of the competitive environment in which tourism businesses operate, and the importance of incorporating economically sustainable principles and practice. This assessment is designed to assess students’ critical thinking by identifying the problem and possible solutions to enhance the sustainability of tourism businesses.

As a manager of a particular type of tourism business (eg a tour operator), you are required to prepare a 1500-2000 word staff memo that outlines, with references, one of the key challenges that your business may face in becoming economically sustainable. The memo should also describe how you plan to overcome this challenge by outlining the particular principle and/or practice you will introduce into your business operations. Key challenges or issues may include: triple-bottom line approach; corporate social responsibility; risk assessment; financial instability; identifying key markets; business planning or lack thereof; an environmental or community-based initiative; or human resources practice.

The memo should address the following:

· Clearly identify and analyse the key challenge being addressed, including references to the tourism literature

· Describe your proposed solution/initiative, and how this enhances your business’ sustainability

· Provide an example of this initiative that demonstrates how it enhances sustainability

Format of the memo:

· Memo title, including student name, student number, due date

· Memo should be between 1500-2000 words in length (excluding references)

· The memo can include pictures and other media where appropriate, to support the message

· References to sources used in the memo should be listed at the end in APA format (min. 5 academic references)

Assessment Due Date Week 5 Friday (07-Apr-2017) 05:00 AM AEST
Return Date to Students Week 6 Tuesday (18-Apr-2017)
Weighting 20%
Assessment Criteria

· Issue identification and evaluation – clearly identify and describe the sustainability issue using key terms

· Critical analysis and evaluation – outlining the proposed initiative, include examples/media to demonstrate critical thinking

· Content development – logical flow, critical analysis, clear, concise and cohesive, use of sources and evidence

· Style and conventions – formal and informal rules inherent in expectations for writing a business memo to staff

· Syntax and mechanics – sentence construction, grammar, punctuation and spelling, references formatted in APA

Referencing Style American Psychological Association (APA)
Submission Online

Upload via Moodle page

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. critically examine the economic impacts of tourism, across enterprise, industry and destination levels;

2. describe and critique a range of theories and their application to the management of economically sustainable tourism businesses;

4. identify and critically analyse the linkages between economic sustainability and socio-cultural and environmental sustainability principles; and

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Knowledge

2. Communication

3. Cognitive, technical and creative skills

4. Research

6. Ethical and Professional Responsibility



2 Presentation

Assessment Title Presentation
Task Description

Overview:

The economic sustainability of businesses is vital to the long-term sustainability and competitiveness of tourism destinations. Additionally, economic sustainability also enhances a business’s ability to apply sustainable business practices that promote environmental and socio-cultural benefits. This assessment is designed to assess students’ presentation skills, and their ability to formulate and communicate a clear and concise argument. Students are required to demonstrate their knowledge of theoretical sustainability principles and how these principles are applied by tourism businesses within the industry.

You are required to give a 10 minute presentation on a selected tourism business that you believe demonstrates the three core sustainability principles of the triple bottom line - economic, environmental and socio-cultural sustainability. During the presentation, you should also consider and discuss the role of governance in a business’s ability to achieve its sustainability principles and practices. You are also required to submit a hard copy of your visual aids (Powerpoint slides) and reference page.

The presentation should address the following:

· Clearly identify the tourism business being discusses/analysed

· Introduce theoretical concepts including sustainability principles

· Demonstrate how the tourism business has applied theoretical principles with practical examples

· Consider additional sustainability initiatives that the tourism business may inroduce

Format of the presentation:

· 10 minute presentation which may be supported with visual aids (eg Powerpoint slides)

· Copy of Powerpoint slide presentation

· Title page with name of tourism business, student name, student number, due date

· Reference page listing key sources of information referenced in APA format

Submission of the presentation:

· A copy of the Powerpoint slides, including a reference page, is to be submitted on the day of the presentation (hard copy).

Assessment Due Date Week 6 Wednesday (19-Apr-2017) 09:00 AM AEST
Return Date to Students Week 8 Wednesday (03-May-2017)
Weighting 20%
Assessment Criteria

· Identification and overview of tourism business being analysed

· Identification and understanding of theoretical sustainability principles - economic, environmental, socio-cultural and governance (including references)

· Critical evaluation of sustainability principles - demonstrate how these have been applied by the tourism business with examples

· Content development - logical flow and clarity of argument throughout presentation

· Style and conventions - formal and informal rules inherent in expectations for a presentation, including appropriate use of support materials (visual aids)

· Syntax and mechanics - of visual aids: sentence construction, grammar, punctuation and spelling, sources supported and referenced using APA format

Referencing Style American Psychological Association (APA)
Submission Hard copy

Presentations during workshop

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

2. describe and critique a range of theories and their application to the management of economically sustainable tourism businesses;

3. review and evaluate current issues and future challenges in implementing economically sustainable tourism practices in tourism businesses;

4. identify and critically analyse the linkages between economic sustainability and socio-cultural and environmental sustainability principles; and

5. apply your knowledge of sustainable practice to research, develop and evaluate a sustainable tourism business plan.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Knowledge

2. Communication

3. Cognitive, technical and creative skills

4. Research

5. Self-management

6. Ethical and Professional Responsibility



3 Group Work

Assessment Title Group Work
Task Description

Overview:

This unit examines how the long-term sustainability of the tourism industry and tourism destinations is reliant upon the economic sustainability of tourism businesses incorporating sustainable principles and practices into their business operations. This assessment is designed to assess students’ ability to apply theoretical understanding and sustainability principles, focussing on economic sustainability, in the development of a business plan for a sustainable tourism business.

In groups (2-3), you are required to prepare a business plan for a sustainable tourism business that you would like to start, have knowledge of or is fictitious. The business plan template is provided as part of the text book, with each topic of the unit incorporating key aspects that will be included in the business plan.

The business plan should address the following:

· Business description

· Products and services

· Marketing

· Management and legal structure

· Operations

· Financial management

Format of the report:

· Follow the template provided via the Moodle page

· No longer than 3000 words (excluding title page and references)

· Title page with business name, student name/s, student number, due date

· Main body of the report should be word-processed, with appropriate layout and use of headings/sub-headings, one-and-a-half line spacing (as per business plan template)

· Page of references at the end of the report that is correctly formatted using APA.

Submission of the report:

· Online – Business plans are to be uploaded to Moodle as a Word or basic text format.

Assessment Due Date Week 7 Friday (28-Apr-2017) 05:00 AM AEST
Return Date to Students Week 9 Wednesday (10-May-2017)
Weighting 60%
Assessment Criteria

· Identification and description of business - clear identification and explanation of the tourism business, products and services

· Identification and critical analysis of external environment, including market demand, competitive environment (SWOT), and risk assessment

· Identification and critical analysis of marketing, management, operational (including HRM) and financial practices that demonstrate sustainability

· Content development - logical flow, clarity and consistency of business throughout document

· Style and conventions - formal and informal rules inherent in expectations for writing a business plan

· Syntax and mechanics - sentence construction, grammar, punctuation and spelling, references formatted in APA

Referencing Style American Psychological Association (APA)
Submission Online

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. critically examine the economic impacts of tourism, across enterprise, industry and destination levels;

2. describe and critique a range of theories and their application to the management of economically sustainable tourism businesses;

3. review and evaluate current issues and future challenges in implementing economically sustainable tourism practices in tourism businesses;

4. identify and critically analyse the linkages between economic sustainability and socio-cultural and environmental sustainability principles; and

5. apply your knowledge of sustainable practice to research, develop and evaluate a sustainable tourism business plan.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Knowledge

2. Communication

3. Cognitive, technical and creative skills

4. Research

6. Ethical and Professional Responsibility

7. Leadership




© 2017 CQUniversity
Page generated by apps-prod-01.cqu.edu.au at Thu May 25 01:28:00 AEST 2017