COMM11007 - Media Writing
Term 2 - 2017


All details in this unit profile for COMM11007 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

Overview

This introductory unit will develop student writing skills and apply those skills to the formats expected in the media industry. Students will learn how to differentiate media genres through audience and channel, and select appropriate techniques to produce professional documents suitable for publication or broadcast in traditional and online media. This unit introduces media writing skills, which contribute to the skills required in professional communication practice.

Details

Career Level Undergraduate
Unit Level Level 1
Credit Points 6
Student Contribution Band 1
Fraction of Full-Time Student Load 0.125

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 2 - 2017
  • Brisbane
  • Bundaberg
  • Cairns
  • Distance
  • Mackay
  • Rockhampton

Website

This unit has a website, within the Moodle system, which is available two weeks before the start of term. It is important that you visit your Moodle site throughout the term. Go to Moodle

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Assessment Overview

Assessment Task Weighting
1. Written Assessment 25%
2. Written Assessment 30%
3. Written Assessment 45%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Procedures for more details of interim results and final grades.

All University policies are available on the IMPortal.

You may wish to view these policies:

  • Grades and Results Procedure
  • Assessment Policy and Procedure (Higher Education Coursework)
  • Review of Grade Procedure
  • Academic Misconduct Procedure
  • Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
  • Monitoring Academic Progress (MAP) Policy and Procedure – International Students
  • Refund and Excess Payments (Credit Balances) Policy and Procedure
  • Student Feedback – Compliments and Complaints Policy and Procedure
  • Acceptable Use of Information and Communications Technology Facilities and Devices Policy and Procedure

This list is not an exhaustive list of all University policies. The full list of University policies are available on the IMPortal.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback Source Recommendation
Students commented on workload. Comments ranged from positive (it was worth it) to negative (it was too much in a busy life). Student feedback. Reviewed at 2016 Professional Communication Annual Course Review. The unit is set to require 10 - 12 hours per week. The assessment drives the learning, so each week's work is assessed, and there is limited 'additional' work required. The overall workload requirement will remain the same. Students will need to ensure they keep up with weekly requirements.
Some students didn't like the blogging requirement. Student feedback. Reviewed at 2016 Professional Communication Annual Course Review. Blogging is a critical media skill. It allows us to cover a lot of genres at introductory level within one format. The approach will be maintained.
Overall structure and approach, including peer and staff engagement, was appreciated by students. Student feedback. Reviewed at 2016 Professional Communication Annual Course Review. Maintain approach to peer and staff interaction as integral to course delivery.
On successful completion of this unit, you will be able to:
  1. Write effectively across a range of media writing genres.
  2. Synthesise information and articulate it succinctly and accurately in formats appropriate to media writing.
  3. Use technology effectively to support writing tasks.

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment
2 - Written Assessment
3 - Written Assessment

Alignment of Graduate Attributes to Learning Outcomes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Graduate Attributes Learning Outcomes
1 2 3
1. Communication
2. Problem Solving
3. Critical Thinking  
4. Information Literacy
5. Team Work      
6. Information Technology Competence
7. Cross Cultural Competence    
8. Ethical practice    

Alignment of Assessment Tasks to Graduate Attributes

  • Introductory Level
  • Intermediate Level
  • Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Written Assessment    
2 - Written Assessment      
3 - Written Assessment  

Prescribed Textbooks

English for Journalists: Twentieth Anniversary Edition
Author/s: Wynford Hicks Year: 2013
Edition: Special edition Publisher: Routledge
City: New York State: New York
Country: USA
MediaWriting: Print, Broadcast, and Public Relations
Author/s: Whitaker, W.R., Ramsey, J.E., & Smith, R.D. Year: 2012
Edition: 4th Edition Publisher: Routledge
City: New York State: New York
Country: USA
View textbooks at the CQUniversity Bookshop

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
All submissions for this unit must use the Harvard (author-date) referencing style (details can be obtained here), OR Turabian referencing style (details can be obtained here). For further information, see the Assessment Tasks below.
Unit CoordinatorKate Ames (k.ames@cqu.edu.au)
Note: Check the Term-Specific section for any additional contact information provided by the teaching team
Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 10-07-2017

Introduction to Media Writing

Details in the Study Guide Lesson - located on the unit website.

Week 2 17-07-2017 Identifying News

Details in the Study Guide Lesson - located on the unit website.

Week 3 24-07-2017 The Basic News Story

Details in the Study Guide Lesson - located on the unit website.

Week 4 31-07-2017 Voice, Attribution, and Acknowledgement

Details in the Study Guide Lesson - located on the unit website.

Week 5 07-08-2017 Writing for Social Media

Details in the Study Guide Lesson - located on the unit website.

Vacation Week 14-08-2017
Week 6 21-08-2017 The Art of Curation

Details in the Study Guide Lesson - located on the unit website.

Assessment 1 - Blog (DRAFT) Due Friday (25 Aug 17) 11:45 PM AEST
Week 7 28-08-2017

Writing for Speech and Vision

Details in the Study Guide Lesson - located on the unit website.

Week 8 04-09-2017 Media Releases

Details in the Study Guide Lesson - located on the unit website.

Week 9 11-09-2017 Newsletters and Brochures

Details in the Study Guide Lesson - located on the unit website.

Week 10 18-09-2017 Supporting the story: Packaging and Supplementing your Writing

Details in the Study Guide Lesson - located on the unit website.

Assessment 2 - Writing for Media Due Monday (18 Sep 17) 09:00 AM AEST
Week 11 25-09-2017 Reviewing your work

Details in the Study Guide Lesson - located on the unit website.

Week 12 02-10-2017 Review Week

Details in the Study Guide Lesson - located on the unit website.

Review/Exam Week 09-10-2017
Assessment 3 - Blog (FINAL) Due Monday (09 Oct 17) 09:00 AM AEST
Exam Week 16-10-2017

1 Written Assessment

Assessment Title Assessment 1 - Blog (DRAFT)
Task Description

This assessment is a draft of your main assignment for this term, which is the Blog (Ass 3) and aims to provide feedback on specific activities and guide you as to where you can make improvements prior to your final submission.

You will be required to complete activities to Week 6 for this submission.

This submission will be graded as for Assessment 3.

Your final submission will be one file, comprising:

  1. A cover page that includes your student details and the URL of your blog address;
  2. Evidence of peer commenting and review by you on your peer sites;
  3. Your self-assessment.
Assessment Due Date Week 6 Friday (25-Aug-2017) 11:45 PM AEST
Return Date to Students Week 8 Friday (08-Sep-2017)
Weighting 25%
Assessment Criteria

A detailed marking rubric will be available on the unit website, but the blog will be assessed against the following criteria:

  • Overall attention to requirements of the task
    Technical ability
    Practical skills
    Inquiry and reflection
  • Blog presentation
  • Standard of writing
  • Referencing
  • Peer review
  • Response to feedback
You will be required to self-assess your work prior to submission, and should review the assessment criteria, complete this, and submit with your final assessment piece.
Referencing Style Harvard (author-date) or Turabian
Submission Online

Submit all documents in one file.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Write effectively across a range of media writing genres.

2. Synthesise information and articulate it succinctly and accurately in formats appropriate to media writing.

3. Use technology effectively to support writing tasks.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

7. Cross Cultural Competence

8. Ethical practice



2 Written Assessment

Assessment Title Assessment 2 - Writing for Media
Task Description
Assessment 2 - Writing for media (Written Assessment)
This assessment requires students to write and collate for media (print and social). It comprises four phases.

Phase 1: Research and record the story (Twitter)
You will have set up a Twitter account as part of your blogging activities (Assignment 1).
For this assignment, you need to attend an event in your local area. This can be any event but you will need to ensure that it occurs within a time frame that allows you to meet the deadlines for this assessment.
You will record activities of the event via Twitter. This means that throughout the event, you will tweet facts and quotes from attendees via your Twitter account. You should include photos and videos of the event. One tweet should be of you at the event (ie. a selfie or photo taken by someone else).
You should use the hashtag/twittercue/or Twitter name of the event in your tweets. If one doesn't exist, make up your own. You will need to include #profcomm and @CQUni in your first tweet, so that this can be registered in our study twitter feed.
You must record a minimum of 15 tweets on which you will base Phase 2.

Phase 2: Write the story (Print - Microsoft Word)
Write a short 250 word news story about your event. This must be written using the inverted pyramid, and have a strong lead paragraph/s that are based on the 5Ws and H. You will need to include some quotes from attendees or organisers. This should be posted on the student writing forum for feedback during Week 9 for peer and staff feedback.

Phase 3: Curate the story (Social media - Storify)
You will have set up a Storify account as part of your blogging activities (Assignment 1). For this assessment, you will curate a story about your Phase 1 event on this Storify account.
You will need to write the story and link your tweets so that readers will have an understanding of the event.
You may use the print story as the basis of this narrative, but will have to adjust it so you can integrate social media.
You do not need to include all of your tweets but should have a minimum of six (6) that are your own. You may include other people's tweets of the same event.
You must:
  • Have a strong introductory lead based on the 5WS and H.
  • Conclude the story appropriately;
  • Transition between tweets and narrative so that the story moves forward; and
  • Attend to grammar, spelling, and punctuation so that your work is technically correct;

Once your Storify page is completed, post it on the Assessment 2 forum.

Phase 4: Submit your story for assessment
Submit one file that contains:
  • a cover page
  • your news story (250 words)
  • a URL for your Storify
  • self-assessment.
Self-assessment
You will self-assess your work prior to submission. This means you will need to fill out the assessment marking criteria based on how you think you addressed each element (line on the criteria sheet). This will be new to many people, but it's valuable. You will become familiar with the assessment requirements, and we know that you'll possibly be tougher on yourself than we will. Overall, we find students to be very accurate when they self-assess. A video will be available via the Assessment 2 section of the website to explain this further.

'Study-buddies'
We know that this assessment can be challenging - it's one thing to enjoy an event; another thing entirely to report on it and have to talk to people and take photos. You may like to attend events together if you can, but you must ensure that your stories are not overly similar. They must include different photos/videos/quotes for example.
Distance education students will be grouped in 'Study Groups' which will be postcode-based groups. It will be up to you as to how you communicate with one another. We recommend UCROO (www.ucroo.com) for making initial contact. Your ability to work in groups will NOT be assessed, and you may engage as you wish with your colleagues. We believe that this type of collaboration will assist learning, however, and encourage you to interact with your peers.
Assessment Due Date Week 10 Monday (18-Sep-2017) 09:00 AM AEST
Return Date to Students Week 12 Monday (02-Oct-2017)
Students should expect feedback within two weeks of submission.
Weighting 30%
Assessment Criteria

The assessment criteria for this assessment is in the form of a rubric, which is available on Moodle.

You will be assessed on:

  • attention to requirements of the task;
  • attention to structure of narrative;
  • overall effectiveness of storytelling as appropriate to the genre;
  • writing quality as appropriate to the genre;
  • effective use of technology; and
  • quality of justification/reflection.

You will be required to self-assess your work, and submit a copy of the marking criteria, completed by you, with your assessment submission.

Referencing Style Harvard (author-date) or Turabian
Submission Online

Submit all documents in one file.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Write effectively across a range of media writing genres.

2. Synthesise information and articulate it succinctly and accurately in formats appropriate to media writing.

3. Use technology effectively to support writing tasks.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

8. Ethical practice



3 Written Assessment

Assessment Title Assessment 3 - Blog (FINAL)
Task Description

You will be required to maintain a blog throughout the term. This assessment is the MAIN assessment for you and is the largest task. It is due at the end of term. You will be required to submit a draft of your blog in Week 6 as a separate assessment piece (Assessment 1).

Your study guide will list two to three activities you need to complete each week as part of your blogging journey. These activities will be specifically associated with that week’s content and may comprise an inquiry-based activity (for example, find a piece of media writing you like, and reflect on this); a technically based activity (which will ask you to work on a writing skills based task, or complete a grammar/punctuation quiz); or a practical activity (which will ask you to do something in support of your media writing journey). The activities are scaffolded. For example, in Week 2, you will set up a Twitter account (if you don’t already have one), which then sets some foundations for your second assignment. Most of the activities aren't huge, but will encourage you to work progressively throughout the term. An activities list will be provided against which you can assess your progress.

In addition to completing the activities, you are also required to:

  • review and constructively comment on other student blogs (because all media work is public, and anyone who works in this area has to deal with public comment); and
  • self-assess your work prior to submission whereby you will fill in the assessment criteria rubric based on how well you think you achieved each outcome (because learning how accurate you are, or learning to be more accurate, can build your confidence).

More specific details about setting up your blog and weekly requirements will be provided in the ‘Assessment 1 - Blog’ page on the unit website.

Your final submission will be one file, comprising:

  1. A cover page that includes your student details and the URL of your blog address;
  2. Evidence of you commenting on and reviewing fellow student sites;
  3. Your self-assessment.

Prior to submission, you should ensure that you have reviewed your blog against the blog checklist provided on the unit website.

Assessment Due Date Review/Exam Week Monday (09-Oct-2017) 09:00 AM AEST
Return Date to Students Exam Week Monday (16-Oct-2017)
Assignments are normally returned within two weeks of submission.
Weighting 45%
Assessment Criteria

A detailed marking rubric will be available on the unit website, but the blog will be assessed against the following criteria:

  • Overall attention to requirements of the task
    Technical ability
    Practical skills
    Inquiry and reflection
  • Blog presentation
  • Standard of writing
  • Referencing
  • Peer review

You will be required to self-assess your work prior to submission, and should review the assessment criteria, complete this, and submit with your final assessment piece.

Conditions Minimum mark or grade - Pass
Referencing Style Harvard (author-date) or Turabian
Submission Online

One files that includes your student details; the URL of your blog address; evidence of peer commenting and review by you on your fellow student blogs; and your self-assessment.

Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. Write effectively across a range of media writing genres.

2. Synthesise information and articulate it succinctly and accurately in formats appropriate to media writing.

3. Use technology effectively to support writing tasks.

Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice




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