Textbooks and Resources

Prescribed Textbooks

Tourism Marketing: An Asia Pacific Perspective
Author/s: Hsu, C., Killion, L., Brown, G., Gross, M.J. & Huang, S. Year: 2008
Edition: 1st Publisher: John Wiley & Sons, Australia
City: Milton, QLD State: Queensland
Country: Australia
View textbooks at the CQUniversity Bookshop.
Note:

This is a good Tourism marketing text demonstrating how marketing principles are applied in the tourism industry in the Asia Pacific region. The text critically examines the strategic marketing framework, the dynamics of tourist behaviours, the nature of the tourism experience, marketing research methods and the tourism services marketing mix.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Course Website (Moodle)

Referencing Style

All submissions for this course must use the Harvard (author-date) referencing style. Details can be obtained here, OR Harvard (author-date) referencing style. Details can be obtained here. For further information, see the Assessment Tasks below.

Teaching Contacts

Course CoordinatorSteve Noakes
Note: Check the Term-Specific section for any additional contact information provided by the teaching team

Schedule

Week Begin Date Module/Topic Chapter Events and Submissions
Week 1 02-07-2012 Introduction to tourism destination marketing. 1
Week 2 09-07-2012 A strategic approach to tourism destination marketing. 2
Week 3 16-07-2012 Tourist markets and behaviours. 3
Week 4 23-07-2012 Research as a basis for tourism destination marketing. 4
Week 5 30-07-2012 The tourism service marketing mix. 5
Vacation Week 06-08-2012
Week 6 13-08-2012 Tourism products. 6
Written Assessment item #1 Due Tuesday (14 Aug 12) 11:45 PM AEST
Week 7 20-08-2012 Price and pricing. 7
Week 8 27-08-2012 Destination Marketing Communications. 8
Week 9 03-09-2012 Promotion of tourism destinations. 9
Week 10 10-09-2012 Customer relationship management. 10
Week 11 17-09-2012 Distribution. 11
Written assessment item #2: Destination Marketing Plan Due Tuesday (18 Sep 12) 11:45 PM AEST
Week 12 24-09-2012 Review of destination marketing. 12
Review/Exam Week 01-10-2012
Exam Week 08-10-2012

Assessment Tasks

Written Assessment

Assessment Title Written Assessment item #1
Task Description

See Moodle for full details.

This written assessment item aims to assess your knowledge and understanding of the content from the first 5 weeks of this course which covers the first 5 chapters of the text book.
Assessment Due Date Week 6 Tuesday (14-Aug-2012) 11:45 PM AEST
Return Date to Students Week 8 Tuesday (28-Aug-2012)
Assessment item #1 marks will be returned to students by Tuesday 28 August (Week 8)
Weighting 40%
Referencing Style Harvard (author-date) or Harvard (author-date)
Submission Online
Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. the importance of, and the factors influencing destination competitiveness

2. the rationale for marketing destinations as composites of the destination mix elements

3. the nature of destination marketing activities

4. the structure, roles and goals of destination marketing organisations existing at various scales of operation

5. the opportunities, challenges and constraints that face destination marketing organisations in formulating marketing strategies and plans

6. the skills required to carry out a defined research project and reporting findings in both written and oral presentations.
Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice

Written Assessment

Assessment Title Written assessment item #2: Destination Marketing Plan
Task Description

See Moodle for full details.

In this major piece of assessment you will develop a Destination Marketing Plan taking into consideration certain opportunities, challenges and constraints your selected destination will experience.
Assessment Due Date Week 11 Tuesday (18-Sep-2012) 11:45 PM AEST
Return Date to Students Week 12 Friday (28-Sep-2012)
Weighting 60%
Referencing Style Harvard (author-date) or Harvard (author-date)
Submission Online
Learning Outcomes Assessed
This section can be expanded to view the assessed learning outcomes

1. the importance of, and the factors influencing destination competitiveness

2. the rationale for marketing destinations as composites of the destination mix elements

3. the nature of destination marketing activities

4. the structure, roles and goals of destination marketing organisations existing at various scales of operation

5. the opportunities, challenges and constraints that face destination marketing organisations in formulating marketing strategies and plans

6. the skills required to carry out a defined research project and reporting findings in both written and oral presentations.
Graduate Attributes
This section can be expanded to view the assessed graduate attributes

1. Communication

2. Problem Solving

3. Critical Thinking

4. Information Literacy

6. Information Technology Competence

7. Cross Cultural Competence

8. Ethical practice