This assessment involves writing an essay where you have the opportunity to exercise critical thinking. This will involve multiple drafts, but only the final draft is to be submitted.  You may base your submission on earlier work involving a "thinking piece" you have shared with your colleagues or your lecturer.

The focus comprises a controversial topic, but you will be asked to commit either to the positive or negative aspect (not both) of the topic (thesis) statement. High scoring essays involve desktop research, library work, and the inclusion of select readings associated with this course. Please refer to the assessment block in Moodle for further details including the assessment criteria.

Throughout the term students will be required to write (informal) thinking pieces. From each student's collection, 3 best revised pieces of writing are to be presented to qualify for the pass grade.

This task involves the development of an argument concerning a major controversy associated with Internet Marketing, to which you are required to formulate an informed response (use theory from the text and refereed publications). The response involves critical appreciation of both theory and accepted industry standards. 

Preparation for this task may involve earlier work on a "thinking piece" you have brought to the attention of your colleagues or your lecturer during the term.

Your audience comprises senior management or members of a company's board of directors. You elect to use a business report format to get your message across. The submission clarifies your informed position on the issue which supports or attacks a recent decision or action in the company that is of (negative or positive) consequence to Internet Marketing. Please refer to the assessment block in Moodle for further details including the assessment criteria.